Douglas Karr's Articles on Martech Zone
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WordPress: Publish Future Posts as Upcoming Events
We built a WordPress micro-site for Corporate Blogging for Dummies and wanted to have a section where we displayed upcoming events in the lower sidebar. The solution to do this is actually quite simple and built directly into WordPress. Within…
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SaaS Shifts to Offer Database as a Service
A couple weeks ago, I had the pleasure of listening to ExactTarget Chief of Operations, Scott McCorkle, speak to the evolution of their platform. I've written in the past that I believe Email Service Providers have jumped the shark -…
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Haptic Feedback: The Evolution of Touchscreens
If you've not heard of Haptic technologies, you will. Over a decade ago, researchers at MIT started developing devices that provide direct stimulation for people to feel virtual objects. In the last decade, the technology has begun to make it's…
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Managing Your Application Programming Interface
It's 2:30AM here in Paris, France... and I can't sleep so what better to do than to write a blog post! DK New Media has worked recently with two companies recently who have implemented technology to manage their application programming…
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More Than Search Engine Optimization
Yesterday, I did some training on search engine optimization and invited designers, copywriters, agencies and even competitors to come to the training. It was a full-house and went well. Placement in search engines isn't always the answer - a company…
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When is Your Next Online Conference?
Some of the companies I'm working with, especially business to business (B2B) are seeing some incredible results and return on investment with the use of virtual events and tradeshows. I've been wanting to post about virtual event marketing for quite…
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PR Professionals: You’re not exempt from CAN-SPAM
The CAN-SPAM act has been out since 2003, yet public relations professionals continue to send mass emailings on a daily basis to promote their clients. The CAN-SPAM act is pretty clear, it covers " any electronic mail message the primary…
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Your Office, Your Address, Your Brand
Last summer I launched my business full-time. It's been a fantastic journey with a few stumbles but many, many wins along the way. As a young business , I'm working hard to accomplish three things: Execute on our engagements by…
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When Deploying a New Site: Measure Twice, Cut Once
Online Marketers often develop their newly designed web site strategy by spending all the time designing and then deploying the new site... then measuring the results of the change. I shutter when I see some companies deploying multiple sites within…
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Designed to Indicate Something Out of the Ordinary
My kids are always making fun of me for my love of animated movies - I simply can't get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and…