Douglas Karr's Articles on Martech Zone
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I Have No Competition
1.webp” class=”s3-img alignright” border=”0″ align=”right” alt=”hands-up.jpg” />I know that sounds arrogant. I don’t mean it that way. Whenever anyone mentioned competition at a company I worked at, I scoffed. I always have. Someone told me once that it’s impossible to look behind you and still race forward at top speed. I believe fear paralyzes companies. I believe in co-opetition. I’m…
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Predictive Marketing Analytics with ThinkVine
What would the Return on Investment be if you could change your marketing mix? This is a question that large customers with complex marketing strategies (that are balanced between a multitude of mediums) ask themselves every day. Should we drop radio for online? Should I shift marketing from television to search? What will the impact on my business be if…
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Interview with Steven Woods: Digital Body Language
1.webp” alt=”Digital Body Language” title=”Digital Body Language” width=”130″ height=”200″ class=”alignleft size-full tie-image4178″ />Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language. Google Voice allows you to record your incoming calls (press 4 to start and stop recording) and then places them directly in your…
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The Business Impact of Early Adoption and Change
I’m reading Kevin Eikenberry’s book, Remarkable Leadership, and I will have coffee with Kevin tomorrow. It’s a fantastic book – and one chapter hit home with me on championing change. Kevin discusses change in great detail. One of Kevin’s references is the 1962 book by Everett Rogers, Diffusion of Innovations. It’s a theory that has stood the test of time……
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MC Hammer 2.0 and Personal Branding
If you wanted to research a celebrity who has been able to re-energize their career through social media, my first example would be MC Hammer. Everyone has seen the Behind the Music and rise and fall of MC Hammer as a pop icon. MC Hammer has effectively utilized social media to re-insert himself into modern culture again. If you’ve been…
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Marketpath – Simplified Content Management
A few months ago I visited the team at Marketpath and had got a demonstration of their Software as a Service (SaaS) Content Management System (CMS) – which includes both an e-commerce and basic blogging solution. I had heard a lot about the company but it was great to finally get a demo and see what they had achieved. Matt…
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Press 1 If You Have Budget
A couple years ago, I remember when a blogger took Scoble on. The blogger invited Scoble to his event and then balked when Scoble requested travel and expenses be paid. Scoble responded online as well, and did a great job of it. This week has been a tough (but very fun) week. I have Chapters due for my book, I’m…
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50,000,000 Business Cards!
If you’ve not had the opportunity to check out Moo’s famous minicards, they are truly a treat! Casey from MooshinIndy.com had a set printed up with her fantastic photos and they were incredible. They’re made from good stock and really catch your eye. In fact, they’ve sold over 50 million business cards from Moo and delivered them to over 150…
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Is Twitter in Your Service Channel Yet?
If I call your company with a complaint or question, only your customer representative hears me. If I ask on Twitter, though, my 8,000 followers hear me… and those that retweet expand the audience into their networks. Twitter is quickly becoming a democratizing factor to customers who want answers. Are you listening to Twitter? Twitter isn’t a fad or a…
