Douglas Karr's Articles on Martech Zone
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Who’s Your True Audience?
As you're writing your content or joining in conversations via social media, are you aware of who might be reading, observing and taking notice? Many of the corporate blogs and personas I see in social media are transparent, but perhaps…
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New Media Manifesto: The 10 Rules Successful Businesses Must Follow In Today’s Era
Marketing has evolved from its humble beginnings with limited mediums like print and radio to encompass dozens of channels across television, direct mail, and billboards. Today, the digital age has ushered in thousands of platforms, primarily online, where brands interact…
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Weebly: A Remarkably Simple Site Hosting and CMS
When my friend Jenni told me that a mutual friend talked her into starting a web site with , a free hosting service and content management system (CMS), I really gave her a hard time. I just knew that I…
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OpinionLab Analytics Integration and Testing
OpinionLab is a platform for capturing customer information through surveys and feedback off of your website. OpinionLab calls it Voice-Of-Customer (VOC) Data. OpinionLab is now expanding its featureset to include both analytics integration and testing . This is extremely helpful…
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How I Raised a Hullabaloo! aka Cheated…
My closest friends know how much I don't like popularity contests. They seem to pop up all over the Internet, they waste a lot of time, and they aren't too productive. C'mon - Ashton Kutcher has one of the biggest…
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Entre-Commuting and the Outdated Logic of the Modern Workday
Entre-commuting refers to the modern practice of using transit or nontraditional work locations—like coffee shops, trains, or even parked cars—to complete entrepreneurial or remote work tasks. This emerging work style leverages mobility, flexibility, and technology to transform formerly unproductive time…
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Do Big Follower Numbers Really Count?
If I could add 100 subscribers or 10,000 subscribers online, it may not make a difference to my bottom line. I need to attract the right subscribers to actually get business from them. I've even written in the past that…
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PR Professionals: Please Explain Your Industry Jargon and Acronyms
I just read a press release from a company targeting marketing technology folks like myself. In that press release, they mentioned: OTT , PaaS solution, IPTV , AirTies hybrid OTT, and OTT video service platform, OTT video services platform provider,…
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Social Media Marketing is about the Social, Not the Media
Social media platforms are tools. Social media platforms are software. There are other tools and software out there. There will be better tools around the corner. Twitter doesn't matter. Facebook doesn't matter. LinkedIn doesn't matter. Blogs don't matter. They all…
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Blogging for Business
If you weren't at the Webtrends Engage 2010 conference , you missed an incredible business intelligence conference. Engage is unlike any other company conference I've been to. The objective is to provide customers and industry professionals with exposure to some…