Douglas Karr's Articles on Martech Zone

Total articles: 4.147 | Page 383 of 415
Photo of Douglas Karr

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Content Marketingstartup
    Douglas KarrJan 8, 2009

    Do You Really Want to Work for a Startup?

    There’s not much worse of a feeling in your gut than when you’re escorted out of a job. I was unceremoniously given the boot about 6 years ago when I worked for a regional newspaper. It was a pivotal point in my life and career. I had to decide whether I was going to battle back to higher success –…

  • Marketing & Sales VideosResources
    Douglas KarrJan 1, 2009

    Resources versus Resourcefulness

    I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration Consultant for ExactTarget. At the time, ExactTarget had a fairly limited application programming interface (API) but our clientele was growing…

  • Paid and Organic Search Marketing
    resume
    Douglas KarrDec 30, 2008

    My Six Word Resume

    Inspired by this post from G.L. Hoffman, this is my blog’s six word resume: Tirelessly finding answers. And sharing them.

  • Douglas KarrDec 28, 2008

    Predicting Readership

    If I don’t have anything to write about on my blog, I usually do some browsing and find some incredible links and share those instead. If you’re taking the time to return to my site or subscribe to my feed, I want to ensure I don’t waste your time by half-assing a blog post. Despite my efforts, some of my…

  • Content Marketing
    hippy
    Douglas KarrDec 27, 2008

    You Know You’re a Smippy When…

    You know you’re a social media hippy (smippy), when: You start or sign a petition to stop Twitter auto-responses… which won’t actually do anything to stop Twitter auto-responses. You think outsourcing your company blog is some violation of the commandments of blogging. You think a company developing a character on social media sites in order to market their product is…

  • Douglas KarrDec 26, 2008

    Interspire Inspiring Sophisticated Email Marketing

    This is a sponsored post. The folks at Interspire are raising the bar on Email Service Provider software with their newest upgrade, Interspire Email Marketer. Interspire offers a dynamic and robust email marketing solution that comes as an affordable server installed version or as a hosted web based solution. One of the most unique features in their latest version (5.5)…

  • Douglas KarrDec 23, 2008

    Recession is a REQUIRED Marketing Tactic

    I’m a big fan of Andy Sernovitz’s blog, Damn! I Wish I’d Thought of That! Today, though, I’m not sure I agree with Andy. Marketers: Stop sending promotions that start with in these tough times, how to market in a recession, or any other bad economy-themed promotion. I Wish Andy would have thought of this: Perform a search on Recession…

  • Douglas KarrDec 21, 2008

    Marketing in a Tough Real Estate Market

    Utilizing online technologies as a medium for commerce is a growing niche. Consumers are getting much smarter about using social media to help educate themselves on purchase decisions. With a housing market here and nationally in the dumps, it’s only natural that both Real Estate agents and consumers looking to buy have begun to utilize the Internet to make a…

  • Sales Enablement, Automation, and Performance
    war face
    Douglas KarrDec 20, 2008

    It’s Time to Put on Your War Face

    There’s a difference between a sales person and a closer. I believe I’m a great salesman, but a terrible closer. I know I’ve sold many large engagements, but I was never the guy that pushed for ink (the contract signing). I don’t enjoy pushing back on contract size or applying the pressure for a prospect to sign earlier. Thankfully, I’m…

  • Douglas KarrDec 18, 2008

    Is the Google Cookie Crumbling?

    I have this theory that nothing is infinitely scalable. Successful businesses often outpace their ability to manage the growth, technologies that work great at a small scale seldom do the job at a huge scale… even employees are often promoted beyond their capabilities. Google has seen unprecedented growth the last decade.  For quite a while we’ve held them up to…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership