Douglas Karr's Articles on Martech Zone
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Check your Content Strategy with Google Search Console
Many people know of Google Search Console for site submissions and verifying robots files, sitemaps and indexing. Not enough people utilize the search statistics to get a clear strategy for their site content, though. Navigate to Statistics > Top Search Queries and you’ll find a fantastic data grid: 1.webp” alt=”Top Search Queries – Google Search Console” title=”Top Search Queries –…
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Traffic is Relative, I Have Enough
1.webp” title=”Eyeballs” class=”alignright” width=”150″ height=”104″ />Growing traffic. Everyone seems obsessed with getting their content out there to as many places and searches they possibly can. For a business, it’s always cool to get national or regional recognition that gets some interest flowing in your company. Is it the right traffic, though? Working in the Newspaper industry gave me a fascinating…
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Video: How to Publish Your Blog on Twitter
I completed this video last night to provide our clients with instruction on how to publish their blog on Twitter via Twitterfeed and an RSS feed. It’s applicable to any application with an RSS feed, so thought I’d share it here as well!
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Three Keys to Leveraging Your Content
Many marketers leverage one piece of technology that they enjoy or are comfortable with and ignore the others. I’m a huge proponent of automation and the marketer leveraging their messaging in any way, shape, or form – so much as it never does harm to their marketing efforts. With regard to a company leveraging content through its site, articles, whitepapers,…
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How to Cut Your Blog Traffic in Half
I don’t surmise anyone would actually wish to cut their traffic in half on their blog. However, it’s pretty standard with my statistics and puts quite a bit of pressure on my to blog every day. 1.webp” alt=”Blog Traffic” title=”Blog Traffic” width=”404″ height=”231″ class=”alignnone size-full tie-image3569″ /> If I continue to blog on a consistent basis, my traffic grows –…
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Where to Start a Startup?
1.webp” alt=”funding” title=”funding” width=”175″ height=”150″ class=”alignleft size-full tie-image3565″ />There are some incredible advantages to starting a company in Indiana. The leadership of entrepreneurs is a tight network of people who are trusted and proven. I’ve spoken about Indiana and Indianapolis as being a prime location for a company to start a business. The people are well-educated and hard-working. The real…
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The Four Horsemen of the Startup
I’ve been working in startups for almost a decade now. In reviewing the success and challenges of the startups I’ve worked for, its often entrepreneurs that were previously successful that move on to their next startup. I believe there are four issues that startups (and entrepreneurs) must avoid if they wish to survive. The Four Horsemen of the Startup: 1.webp”…
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Two More Tips that Seth Missed on Surveys
Nicki tweeted about Seth Godin’s post: Five Tips for Surveys. I think Seth missed a couple key tips: First, please don’t survey your customers unless you’re prepared to do something with the results. Second, I’d recommend every survey process starting with a single question, “Would you recommend us?” As Seth states in his post, asking one question can often change…
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The Other Traffic Source in Google Analytics?
This week at work, one of our clients was asking what the “other” traffic source in Google Analytics (GA). 1.webp” alt=”Google Traffic Sources” width=”274″ height=”152″ /> There’s not too much detail in the actual interface for Google Analytics so you have to do some digging. Traffic sources are also known as the medium in GA. I did some digging and…
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Reputation is Authority’s Dark Shadow
The news is full of some incredible stories of humanity recently: Alex Rodriguez admits to steroids (strangely omitted from MLB.com’s AROD news page) Michael Phelps photographed smoking pot. He’s subsequently lost a huge endorsement deal with Kellogg’s. Even Barack Obama has had a couple tough weeks, trying to find cabinet members and pushing through a stimulus package that has sinking…
