Douglas Karr's Articles on Martech Zone
-      ProBlogger: Buy a Copy of Darren’s Book!Having started my own book quite some time ago, I know how difficult it is to keep up a blog and organize all that I've learned about blogging and social media into a single, coherent publication. It appears that Darren… 
-      My Next Read: Gravitational MarketingNext up on the reading list (which is really piling up) is Gravitational Marketing . The nice folks at Wiley sent me the Marketing Book - they must have recognized that I'm a sucker for Marketing books. For those of… 
-    5PM: Full-featured Project Management SaaSOne of the challenges with having an out-sourced or offshore development team is simply trying to track and prioritize your work. I work with no less than three outsourced resources, one of them offshore. It seems when you split the… 
-      Is Education The Answer?I asked a question on Ask 500 People that received an interesting response. My question was: Are colleges just an organized means of passing ignorance from one generation to the next? First, let me explain that I worded the question… 
-      Where’s the Next Button?Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given - such as how eyes… 
-    Video >= Images + StoriesPeople don't read. Isn't that a terrible thing to say? As a blogger, it's especially disturbing but I have to admit that people simply don't read. Emails, websites, blogs, whitepapers, press releases, functional requirements, acceptance agreements, terms of service, creative… 
-    The Keyword Research Tool That Finds Real Search OpportunitiesEvery business wants to capture the right traffic, but that starts with understanding what people are actually searching for. Keyword research remains one of the most impactful steps in any SEO strategy, yet it’s also one of the easiest to… 
-      What Search Engines Read…Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it's important to recognize what key elements that Search Engines pay attention to, though. Most of… 
 
 








