Douglas Karr's Articles on Martech Zone

Total articles: 4.130 | Page 391 of 413
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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Content Marketingwordpress
    Douglas KarrJan 1, 2008

    WordPress: Related Post Tweaking

    If you’re using WordPress, one of your required plugins should be the Related Post plugin. That said, I noticed that the volume of keywords that were being posted with my Daily Reads were really skewing the Related Post results. As well, I was really surprised that the Related Posts plugin only provided a list of related posts before the post…

  • Douglas KarrDec 30, 2007

    Google Announces $1B Revenue Share Program with YOU!

    It’s not true, just link bait. Metacafe, a search and ranking system for videos, just surpassed $1,000,000 in shared revenue with its content creators. Mike reports that Revver also hit the $1,000,000 in shared revenue this year as well. I’ve been critical of Google’s attack on content providers who solicit payment for link placement. Michael Graywolf has as well… he’s…

  • Paid and Organic Search Marketing
    What is PageRank? Newton's Gravitational Formula
    Douglas KarrDec 29, 2007

    PageRank: Newton’s Gravitational Theory Applied

    Newton’s theory of gravitation states that the force between two masses is proportional to the product of the two masses and inversely proportional to the square of the distance between those masses: The Gravitational Theory Explained: F is the magnitude of the gravitational force between the two point masses. G is the gravitational constant. m1 is the mass of the…

  • Content Marketingblog
    Douglas KarrDec 19, 2007

    Video: Blogs in Plain English

    Another great video from Common Craft found via Ade’s blog: Some constructive criticism, though… this video really missed the boat on the technology behind blogging – things like pings, trackbacks and search engine optimization. Blogging is the High Octane Fuel for the Search Engine What the video does not speak to is the power of blogging in accelerating topics to…

  • Douglas KarrDec 15, 2007

    Parallels and Leopard: A Must Have for the Business Mac User

    With a many business applications running off of Microsoft, Mac is still a pain in the butt to run in the business setting. The newest Operating System upgrade from Apple offers some relief with BootCamp, an application that allow you to dual-boot an Intel-based Mac in either OSX or in Windows. Dual booting, for the most part, is really like…

  • Content MarketingDepositphotos 26743721 s
    Douglas KarrDec 9, 2007

    Where do I put my Corporate Blog?

    Friday, after a regional conference, there was some great networking and I fielded a lot of questions. I’m going to push for a longer presentation next time, and hope to make it more interactive – it seems like there was a great curiosity from the local businesses on how social networking and blogging could assist their businesses more. One of…

  • Marketing BooksThe Black Swan Book Review
    Douglas KarrDec 2, 2007

    The Black Swan and Peanut Butter and Jelly Sandwiches

    A few weeks ago I used a service to do an analysis of my blog to see what reading level it was written at. I was a bit taken aback that the site is at a Junior High School level. As an avid reader and blogger, I should be doing better than Junior High School, shouldn’t I? Giving it some…

  • Douglas KarrNov 28, 2007

    Fun with Logos… Indy Coffee Shops

    Those of you that have read my blog for a while know I love a great cup of coffee. My local friends know I love hanging out with the gang at The Bean Cup. It’s a fantastic coffee shop… great food, great people, live music and lots of comfortable chairs and room. Local Indy colleague Erik Deckers wrote about the…

  • Douglas KarrNov 27, 2007

    Yahoo! Search Marketing… You Lost Me!

    Direct Mail is an expensive medium. Because it’s expensive, it can’t be done haphazardly. I used to tell my clients that the opportunity to gain someone’s attention with Direct Mail was directly related to the distance between their mail box and their trash can. The only part of a direct mail campaign that’s more important than the target and the…

  • Douglas KarrNov 25, 2007

    I just sent $1000 to Noah!

    Sorry for the late run on this! We sent a list of the entries to Ade with each entry having a random number associated (using the RAND function in Excel and then sorting the column). We then had Hannes select a random number within the 108 entries so Hannes would not know who the winner would be. The winner of…

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