Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • How Many Blog Posts?

    1.webp” align=”right” alt=”” title=”Numbers” class=”alignright size-full tie-image2280″ />An interesting question was posed to me today and I wanted to share it with you folks to get your thoughts. Is there an easy way to tell how many blog posts a person’s blog has? With WordPress, it’s pretty simple (perhaps too simple). Wrapping each post is a div with the Post…

  • hand shake

    Blogging is not Enough, “Press the Flesh”!

    This is a phrase I’m growing tired of – quickly – during this presidential candidacy. I’m not sure who penned the original term but I’ve seen it used widely this season. Most recently, the governor of West Virginia used the term to discuss why Barack Obama lost West Virginia in a landslide to Hillary Clinton. He’s trying to defend the…

  • You’d probably open this Mail…

    Today in my mail I received a blue envelope that had my name and address neatly printed on the front. The reply address was a P.O. Box but it still appeared handwritten. When I flipped the envelope over, it had the Hallmark seal on it. The curiosity got the best of me and I opened it to find a card…

  • Leveraging Web Analytics

    Many people look at the typical site configuration and they see a Web Site that points to a Call to Action and then they measure that Call to Action through Analytics, calling it a conversion. If you were to draw that out, it looks like this: 1.webp” alt=”” title=”Typical Web Analytics” width=”440″ height=”100″ class=”aligncenter size-full tie-image2251″ /> The problem, of…

  • Avoid getting taken Hostage by your Developers

    1.webp” alt=”” title=”Hostage” width=”299″ height=”259″ class=”alignright size-medium tie-image2247″ />This weekend I started up a conversation with a local artist who has been assisting her boss with the management of a couple of web applications her boss owns. The conversation took a turn and some venting went on about paying weekly development fees without seeing any progress with the developer they’ve…

  • Angry executive

    It’s Time to Change Email Marketing Strategies when…

    Your emails look like this: 1.webp” alt=”” title=”Change This – Topica” class=”alignnone size-full tie-image2231″ /> Perhaps a subject line more compelling and personalized instead of “ChangeThis: Issue 46” Perhaps some line breaks so that I don’t have to wrap as I read (I didn’t read it, it was impossible). Perhaps Multi-part MIME emails to send text to those who want…

  • Building Your Brand's Foundation in Social Media Today

    Recognizing Opportunity And Building Your Brand’s Foundation in Social Media Today

    This afternoon I presented with a regional law firm on Social Media. It was great to see an organization with the foresight to expose its employees to new media. The world is changing, but there’s still a misnomer out there that social media is what the young folks are doing and is still not getting taken seriously. The Newspaper Industry…

  • Have You Taken Myers-Briggs? ENTP?

  • apple preview bug terabyte

    OSX Preview Bug: Shrink an Image to 16 Terabytes?

    Apple Preview is a built-in application on macOS designed for viewing and interacting with various file types, primarily images and PDFs. It is a versatile tool offering features extending beyond simple file viewing, making it valuable for personal and professional use. Preview Features File Viewing: Supports multiple file types, including PDF, JPEG, PNG, TIFF, and more. PDF Editing and Annotation:…

  • Verizon: Please Stop the Madness

    I received a text message from Verizon today: Free VZW Msg. Verizon Wireless is now offering a FREE V CAST Video software upgrade. To upgrade and dramatically improve your VCAST Video user experience, go to Get It Now –> Get PIX & FLIX–> Get New PIX –> Get New App –> Entertainment –> V CAST –> FREE Upgrade. To opt-out…

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