Jenn Lisak Golding's Articles on Martech Zone

Total articles: 36 | Page 2 of 4

Jenn Lisak Golding

Jenn Lisak Golding is President and CEO of Sapphire Strategy, a digital agency that blends rich data with experienced-back intuition to help B2B brands win more customers and multiply their marketing ROI. An award-winning strategist, Jenn developed the Sapphire Lifecycle Model: an evidence-based audit tool and blueprint for high-performing marketing investments.

Jenn Lisak GoldingMar 4, 2020

Sales Enablement: Closing the Gap Between Sales and Marketing

For years, businesses have struggled to synchronize their sales and marketing teams. Each operates with distinct goals, processes, and technologies, often leading to wasted time, duplicated effort, and lost opportunities. The solution lies in sales enablement—a deliberate effort to align…
Jenn Lisak GoldingDec 7, 2016

The Ultimate Holiday Email Marketing Guide Infographic

'Tis the season for holiday marketing, and our email verification software sponsor NeverBounce , has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation's data show that spending is increasing this year, primarily online and…
Jenn Lisak GoldingSep 13, 2016

Wooing More Buyers and Reducing Waste Through Intelligent Content

Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric . No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is…
Jenn Lisak GoldingJan 29, 2015

7 Tactics to Boost Your Content Creation

On Tuesday, we had a fantastic webinar with one of our partners, Wordsmith for Marketing , on 10 Content Creation Tactics for When the Well Runs Dry . While we did have fun making jokes and doing little dances behind…
Jenn Lisak GoldingAug 27, 2014

Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns…
Jenn Lisak GoldingAug 26, 2014

Optimize Your Webinar Spending: Webinar ROI Calculator

Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don't know about you, but that gives me a headache just thinking about it. However, when I really do think about it,…
Jenn Lisak GoldingJul 15, 2014

How to Select a Sales Automation Solution

While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can't manage everything and that also means simple administrative tasks…
Jenn Lisak GoldingMay 4, 2014

Webinar Alert: Conversions Through Storytelling

Sure, we've all heard it before. We have to tell stories that are relevant and meaningful in order to attract prospects and make conversions. But, if we've heard it before, then it is clearly something that works. However, the concept…
Jenn Lisak GoldingMar 31, 2014

Improving Sales Proposal Effectiveness

In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is…
Jenn Lisak GoldingJan 30, 2014

Are You Listening?

Have you ever took the time to reach out to a brand or company online to report a customer service issue or an issue with the product or service? Have you ever been disappointed when the brand or company simply…

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