Jenn Lisak Golding's Articles on Martech Zone
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Sales Enablement: Closing the Gap Between Sales and Marketing
For years, businesses have struggled to synchronize their sales and marketing teams. Each operates with distinct goals, processes, and technologies, often leading to wasted time, duplicated effort, and lost opportunities. The solution lies in sales enablement—a deliberate effort to align…
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The Ultimate Holiday Email Marketing Guide Infographic
'Tis the season for holiday marketing, and our email verification software sponsor NeverBounce , has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation's data show that spending is increasing this year, primarily online and…
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7 Tactics to Boost Your Content Creation
On Tuesday, we had a fantastic webinar with one of our partners, Wordsmith for Marketing , on 10 Content Creation Tactics for When the Well Runs Dry . While we did have fun making jokes and doing little dances behind…
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Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem
As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns…
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Optimize Your Webinar Spending: Webinar ROI Calculator
Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don't know about you, but that gives me a headache just thinking about it. However, when I really do think about it,…
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How to Select a Sales Automation Solution
While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can't manage everything and that also means simple administrative tasks…
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Webinar Alert: Conversions Through Storytelling
Sure, we've all heard it before. We have to tell stories that are relevant and meaningful in order to attract prospects and make conversions. But, if we've heard it before, then it is clearly something that works. However, the concept…
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Improving Sales Proposal Effectiveness
In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is…