Lorraine Ball's Articles on Martech Zone
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Worksheet: Inbound Marketing Made Simple
Just when you think you have a handle on this internet marketing stuff, a new buzz surfaces. Right now, Inbound Marketing is making the rounds. Everyone is talking about it, but what is it, how do you get started, and…
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Social Media: A World of Possibilities for Small Business
Ten years ago, marketing options for small business owners were fairly limited. Traditional media like radio, Tv and even most print advertising were just too expensive for small business. Then along came the internet. Email marketing, social media, blogs and…
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While You Were Having Dinner and Watching TV, We Were Building Businesses
This weekend, 57 entrepreneur have been working on starting seven new business. From software tools and social media to a portable laptop desk, the ideas are starting to come together. And if you are curious enough about how all this…
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Start Up Weekend – Changing the World One City at a Time
This weekend 125 people from more than 30 countries spent a few days discussing how Startup Weekend could have a positive impact on our global economy. Sounds crazy? The Kauffman Foundation is willing to bet $400,000 we are not. They have provided…
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Setting Promotions on Fire with WildFire
Marketers both love and hate sweepstakes and contests. While effective tools to build brand awareness and generate prospect lists, they tedious, time consuming, and challenging to administer. So when Daniel Herndon of Red Wall Live came up with a terrific idea…
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Small Business Owners and Social Media
These days everyone is on the internet; reading, writing, researching, chatting with friends, stalking ex-lovers, but is it productive for business? Since much of my business is focused on building websites, and helping small business owners use social media as…
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There is Innovation Here at Silicon Prairie
I spent an amazing day as one of the judges for the annual Mira Awards. While I can't tell you who won (you will have to attend the Mira Awards on May 15th). I can tell you there is some…
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Don’t Let Your Drip Campaign Become Chinese Water Torture
One of the most effective techniques to move Random Strangers to Raving Fans is to use a "drip campaign". In this process you identify a select group of people who fit a particular demographic, or better yet, share a common…
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In the Age of the Internet Customers Can Not be Ignored
Twenty-five years ago, companies that gave failed to live up to a customers expectation would often receive an angry letter from the customer. Their customer service department could ignore the letter, and that would be the end of the story.…
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Social Media PR – Risks and Rewards
A number of years ago, I discovered the benefits of on-line PR as a way of extending exposure for my clients. In addition to submission to established news sites, I created my own site - Indy-Biz, as a way of…
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