Lorraine Ball's Articles on Martech Zone
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Worksheet: Inbound Marketing Made Simple
Just when you think you have a handle on this internet marketing stuff, a new buzz surfaces. Right now, Inbound Marketing is making the rounds. Everyone is talking about it, but what is it, how do you get started, and…
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Social Media: A World of Possibilities for Small Business
Ten years ago, marketing options for small business owners were fairly limited. Traditional media like radio, Tv and even most print advertising were just too expensive for small business. Then along came the internet. Email marketing, social media, blogs and…
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Has Small Biz Social Media Changed?
Last summer we surveyed small business owners to understand how they were using social media. The results were documented in a series of white papers. A lot has changed in the last year. My perception is that more businesses then ever…
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Facebook Small Business Survey Results
Roundpeg is focused on small business. So, while I am always intrigued with what larger companies are doing, my business depends on my understanding of what small business owners do, think, want and need. And because of that focus, we…
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Indy is StartUp Friendly
Douglas Karr, was one of four judges who helped us select the winning team from Startup Indy. In this interview he talks about why he was involved, and why it makes sense for tech firms to launch a startup here…
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While You Were Having Dinner and Watching TV, We Were Building Businesses
This weekend, 57 entrepreneur have been working on starting seven new business. From software tools and social media to a portable laptop desk, the ideas are starting to come together. And if you are curious enough about how all this…
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Start Up Weekend – Changing the World One City at a Time
This weekend 125 people from more than 30 countries spent a few days discussing how Startup Weekend could have a positive impact on our global economy. Sounds crazy? The Kauffman Foundation is willing to bet $400,000 we are not. They have provided…
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Setting Promotions on Fire with WildFire
Marketers both love and hate sweepstakes and contests. While effective tools to build brand awareness and generate prospect lists, they tedious, time consuming, and challenging to administer. So when Daniel Herndon of Red Wall Live came up with a terrific idea for…
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Small Business Owners and Social Media
These days everyone is on the internet; reading, writing, researching, chatting with friends, stalking ex-lovers, but is it productive for business? Since much of my business is focused on building websites, and helping small business owners use social media as…
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Talk to Me with TokBox
I am a marketing geek, so I get excited when a new technology comes along which can help my clients. I spend hours registering for, and testing new services . I think TokBox may be my new favorite tool. I…
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