Content Marketing Marketing Infographics

Content 4.0 From Awesome to Many

Douglas KarrSep 04, 2012

1 minute read

I’m not sure that content is truly evolving as this Infographic would theorize, but I do believe that there’s incredible competition for great content and technology is evolving at a pace that requires businesses to invest in great content. Or… as Content 4.0 would define it… Awesome to Many!

From Ignition 2012: A major land grab is occurring for the digital consumer. Business models are rapidly changing. Technologies from mobile payments to micro-transactions are being developed as additional revenue strategies to advertising and paywalls. “Media” no longer encompasses merely content, but also commerce, payments, and platforms.

1.webp” alt=”” title=”The Rise of Content 4.0″ width=”640″ height=”1911″ class=”aligncenter size-medium wp-image-16763″ />

Infographic by IGNITION, a conference produced by Business Insider in New York from November 27-28, 2012.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.