Marketing and sales departments have always been doing content marketing… it was much easier to sell your wares when you had customer testimonials, whitepapers, case studies, emails and other documentation to help educate the buyer. Now that content is searchable and shareable via the web, though, we had to come up with some kind of name for it… Content Marketing. Because buyers are empowered to find the information themselves, content marketing is key because your content needs to be found in the searches and within the networks of those who are looking.
Businesses of all sizes are beginning to realize how integral a solid content strategy should be to their marketing plans. Even major corporations like Coca-Cola are betting everything on an integrated content strategy. Via the post by Bluegrass
B2B buyer expectations are changing. As more buyers from the millennial generation now make purchasing decisions. Chemical companies need to deliver a dynamic customer experience that meets millennial's fast-evolving expectations.