Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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Equipping Your Business for Professional Video Marketing in 2026
Creating professional corporate video no longer requires a production truck, a dedicated crew, or a five-figure budget. In 2025, the gap between in-house video and agency-produced video has narrowed dramatically. Cameras are better, microphones are smaller and more reliable, lighting…
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Turning “I Don’t Like It” Into Better Creative Outcomes
Creators who make their living translating other people’s visions into tangible work occupy a strange and often emotionally charged space. Whether you design products, shape brands, write copy, or build experiences, you are paid for judgment, taste, and craft. One…
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WordPress Plugin: A To-Do List That Finally Lives Where the Work Happens
Martech Zone is approaching its twentieth year online. Over that time, it has gone through multiple WordPress themes, hundreds of plugin changes, and the steady accumulation of thousands of posts, pages, landing experiences, and experiments. With that kind of history…
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vidIQ: Optimize Every Upload Without Leaving YouTube
Growing a YouTube channel has become exponentially more complex. Competition is relentless, algorithms evolve constantly, and creators are expected to be equal parts strategist, editor, analyst, and publisher. Simply uploading consistently is no longer enough. Sustainable growth now depends on…
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The End Is Always Near: Why Tech Doom Predictions Never Age Well
Technology history tends to move in cycles of anxiety and adaptation. Periods of rapid adoption expose real constraints, and those constraints invite confident predictions that the system is on the verge of collapse. Bandwidth will run out. Storage will become…
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Why and How I Migrated Redirects off WordPress to Cloudflare
Recently, I wrote about how my site was being attacked and how I finally migrated to Cloudflare to end the barrage of bot traffic. The bot traffic was also destroying performance on my site because it was hitting what appeared…
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The Modern Content Marketing Stack: 70+ Platforms For Every Stage In the Customer Journey in 2025
Content marketing stacks have grown sprawling and confusing. Teams accumulate tools for writing, SEO, social media, email, analytics, collaboration, and GenAI, often without a shared model for how those tools fit together. The result is overlap, gaps, wasted spend, and…
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How Entrepreneurs Are Building Passive Income Through Websites and Social Media in 2025
Passive income has moved from a fringe concept into a core entrepreneurial strategy. Since 2020, millions of Americans have begun monetizing websites, social media accounts, and digital content as secondary income streams. What makes this shift notable for entrepreneurs is…
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Website Archetypes: A Structural Framework for 8 Types of Digital Experiences
Not all websites are built to do the same job, and treating them as interchangeable often leads to poor performance and misplaced expectations. A website archetype defines the fundamental role a site plays for its audience. It describes how information…
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Minted: Why Now Is the Time to Send Your Customers Hand-Crafted Holiday Cards. Order Today!
As the year closes, many businesses feel the same tension. You want to acknowledge your clients and customers. You want to say thank you. You want to stay visible without being intrusive. And yet the default reaction is often the…