Customer Data Platforms
Customer Relationship Management (CRM) and Customer Data Platforms (CDP) are essential tools for businesses looking to effectively manage customer interactions, streamline sales and marketing processes, and leverage data-driven insights for growth. These platforms help companies centralize customer data, automate workflows, and gain a comprehensive view of the customer journey. Key subtopics within CRM and data platforms include customer data management, data integration, data analytics, and marketing automation. Implementing a robust customer data platform strategy can improve customer engagement, optimize marketing campaigns, and ultimately drive more sales. Check out the articles below to discover how CRM and data platforms can help you take your customer relationships to the next level.
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How to Perform Search and Replace in a MySQL Field: A Guide Using wp_posts
Performing search and replace operations in a MySQL database is essential for website administrators. In these examples, we'll apply these to a WordPress database. The wp_posts table, which stores all posts, pages, and custom post types, often requires modifications when…
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Somewhere Between SPAM and Creepy Lies Transparency
Recent weeks have been eye-opening for me regarding the data scandals reported in mainstream news. I've honestly been taken aback by many of my peers in the industry and their knee-jerk reaction and response to how Facebook data was harvested…
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How Netflix Increases Customer Engagement Utilizing Big Data
Data has become a precious commodity for businesses across all sectors. Netflix , the streaming giant with over 100 million subscribers, has mastered the art of harnessing big data to enhance user experience, improve content creation, and drive business growth.…
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Adopting IoT: Why Marketers Must Embrace the Digital Evolution
In Internet of Things: Digitize or Die by Nicolas Windpassinger, the author delivers more than a roadmap for technological transformation—he delivers a wake-up call. Drawing from years of experience in digital ecosystems and industrial automation, Windpassinger writes with urgency and…
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Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation
Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems…
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5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of…
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SQL: Full Table Lookup for States and Provinces for the US and Canada
The more work I do in this industry, the more I have to utilize SQL almost daily to extract the information I need from CRM databases, website CMS platforms, and CDPs . I'd encourage any marketer to learn SQL .…
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Bluecore’s Real-Time Decisioning Platform for eTail
You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can…
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Is Your Organization Ready to Utilize Big Data?
Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights…
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Tasko: It’s Time to Outsource Your Marketing Tasks
Over the years, we've noticed that expectations often increase with our clients while the cost of the engagement has not. In fact, last year we spent about 15% year over year on additional work for our clients. That would have…