E-commerce and Retail
E-commerce and retail technologies are transforming the way businesses sell products and services online. From building online stores to optimizing checkout processes and managing shipping and logistics, these tools and strategies help companies create seamless shopping experiences for their customers. Key subtopics within ecommerce and retail include ecommerce platforms, payment gateways, conversion rate optimization, product information management, and order fulfillment. Whether you’re a small business just starting out with ecommerce or a large retailer looking to optimize your online operations, staying up-to-date with the latest trends and best practices is essential for success. Explore the articles below to learn more about how ecommerce and retail technologies can help you grow your business.
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The Easiest Way To Minify Your Shopify CSS That’s Built Using Liquid Variables
We built out a Shopify Plus site for a client that has a number of settings for their styles in the actual theme file. While that's really advantageous for easily adjusting styles, it means that you don't have a static…
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Five Steps You Can Take Today to Boost Your Amazon Sales
Recent shopping seasons were certainly atypical. During a historic pandemic, shoppers abandoned brick-and-mortar shops in droves, with Black Friday foot traffic falling by more than 50% year-over-year. In contrast, online sales surged, particularly for Amazon. In 2020, the online giant…
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How E-commerce CRM Benefits B2B and B2C Businesses
A significant shift in customer behavior has impacted many industries in recent years, but the e-commerce sector has been hit the hardest. Digitally savvy customers have gravitated toward a personalized approach, touchless shopping experience, and multichannel interactions. These factors are…
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Gleam: Marketing Apps Designed To Grow Your Business
A friend of mine said that he believes marketing is a job where you make people who don't want to buy something buy it. Ouch... I respectfully disagreed. I believe that marketing is the art and science of pushing and…
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Great Data, Great Responsibility: How SMBs Can Improve Transparent Marketing Practices
Customer data is essential for small and midsize businesses ( SMBs ) to better understand customer needs and how they interact with the brand. In a highly competitive world, businesses can stand out by leveraging data to create more impactful,…
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Queue-it: Add A Virtual Waiting Room To Your Website To Manage High Traffic Surges
We can't take orders... site is down because it's getting crushed with traffic. These is never the words you want to hear if you've ever been part of a product launch, an online sale, or selling tickets to an event...…
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ReferralCandy: A Complete E-commerce Referral Platform You Can Launch In Minutes
For the last few weeks, we've been sharing our successful launch of our client's site where you can buy dresses online. One strategy we wanted to deploy was building out a referral program for customers, affiliate marketers, and influencers. Some…
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7 Steps to Building an Optimized, High-Conversion Marketing Funnel
Every successful business thrives on its ability to turn prospects into paying customers. But conversion doesn’t happen by chance—it’s the result of a deliberate, well-structured funnel that guides visitors through a series of stages, each designed to build trust and…
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How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop
We built an online dress store for a dress manufacturer that we branded and built from the ground up to bring a direct-to-consumer ( D2C ) offering to the marketplace. Their leadership is always working with us on collaborative ideas…
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10 Modern Technologies That Are Transforming Digital Marketing
The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don't believe digital marketing today is being disrupted by any modern technology, I believe it's being transformed by it. Marketers who adapt and…