Are You Meeting Consumer Shopping Expectations This Year?
When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right there on the spot? Do you have enough product information available on your site? Is your online showroom synchronized with your actual supply of stock? Is your online mobile and tablet experience an enjoyable one?
SDL surveyed over 3,000 consumers in the United States, France, Germany, The Netherlands, United Kingdom, and Australia. This research looks specifically at the coming holiday season and how today’s consumers are interacting with brands, where they are most engaged and how retailers are using new, innovative marketing techniques to engage them.
These are some important questions that you need to take action on now as we head full speed into the 2014 holiday shopping season! Click through on the infographic to download additional information on the survey.
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