Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • What is Digital Marketing?

    What is Digital Marketing? An Overview

    Digital marketing has become integral to modern business strategy, but its roots and evolution are worth exploring to understand its current significance. This article will delve into the origins of digital marketing, its definition, the convergence with traditional marketing, and the impact of AI and machine learning on the field. Digital marketing uses digital channels, platforms, and technologies to promote…

  • Online JSON Viewer Tool

    App: Free JSON Viewer To Parse and View Your API’s Output

    There are times when I’m working with JavaScript Object Notation (JSON) getting passed or returned from APIs and I need to troubleshoot how I’m parsing the array that’s returned. However, most of the time it’s difficult because it’s just a single string. That’s when a JSON Viewer comes in very handy so that you can indent the hierarchical data and…

  • customer service infographic

    Customer Service in 2024: Challenges, Statistics, Technologies, and Transformations

    Is there anything more ludicrous than contacting customer support and the pre-recorded message plays: Your call is important to us… Really? Why didn’t you answer my call then? As we approach 2024, customer service continues to be a critical differentiator for businesses across industries. However, the landscape has evolved significantly, driven by technological advancements and changing consumer expectations. This article…

  • What is analytics? A list of marketing analytics technologies

    What is Analytics? A List of Marketing Analytics Technologies

    Analytics platforms have become indispensable tools for businesses seeking to understand their customers, optimize their marketing efforts, and drive growth. While you may be familiar with some common analytics tools, the field has expanded significantly in recent years, offering a wide array of specialized platforms designed to provide deep insights into every aspect of your marketing strategy. Definition of Marketing…

  • Gartner's Six Stages of the B2B Buyer's Journey

    The Six Stages of the B2B Buyer’s Journey

    Over recent years, many articles have been written on buyer journeys and how businesses must transform to accommodate digital changes in buyer behavior. The phases that a buyer walks through are critical to your overall sales and marketing strategy, ensuring that you provide information to prospects or customers where and when they’re looking for it. How Digital Changed Everything The…

  • What is a DAM? What is Digital Asset Managment?

    What Is A Digital Asset Management (DAM) Platform?

    Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM). What Is Digital Asset Management? Digital asset management DAM is the practice of administering, organizing, and distributing media files. DAM…

  • brand archetypes

    What Are The 12 Brand Archetypes? Which One Are You?

    We all want a loyal following. We’re constantly looking for that magical marketing plan to connect us to our audience and make our product an irreplaceable part of their lives. What we don’t often realize is that connections are relationships. No one will be interested in you if you aren’t clear about who you are. You must understand who your…

  • Valentine's Day Infographic on Ecommerce, Retail Spending

    Valentine’s Day Retail and eCommerce Buyer Predictions for 2021

    If your retail or e-commerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears this is going to be a record year for spending – despite the economic challenges! Perhaps spending more time at home with our loved ones is igniting the flames of love……

  • How to Run A/B Testing on Landing Pages (Calculators and Infographic)

    App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)

    A/B testing, also known as split testing, is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with a product or service, such as web pages, mobile app screens, email campaigns, digital advertisements, user interface components, or specific software application…

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