Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Online JSON Viewer Tool

    App: Free JSON Viewer To Parse and View Your API’s Output

    There are times when I'm working with JavaScript Object Notation ( JSON ) getting passed or returned from APIs and I need to troubleshoot how I'm parsing the array that's returned. However, most of the time it's difficult because it's just a single string. That's when a JSON Viewer...

  • Google AppSheet Content Approval App

    AppSheet: Build And Deploy A Content Approval Mobile App With Google Sheets

    While I still develop from time to time, I lack both the talent or the time to become a full-time developer. I appreciate the knowledge I have - it helps me to bridge the gap between development resources and businesses that have a problem every day. But... I'm not looking to keep learning. ...

  • Gartner's Six Stages of the B2B Buyer's Journey

    The Six Stages of the B2B Buyer’s Journey

    Over recent years, many articles have been written on buyer journeys and how businesses must transform to accommodate digital changes in buyer behavior. The phases that a buyer walks through are critical to your overall sales and marketing strategy, ensuring that you provide information to prospects or customers where and when they're looking for...

  • brand archetypes

    What Are The 12 Brand Archetypes? Which One Are You?

    We all want a loyal following. We’re constantly looking for that magical marketing plan to connect us to our audience and make our product an irreplaceable part of their lives. What we don’t often realize is that connections are relationships. No one will be interested in you if you aren’t clear about who you...

  • customer service infographic

    Customer Service in 2024: Challenges, Statistics, Technologies, and Transformations

    Is there anything more ludicrous than contacting customer support and the pre-recorded message plays: Your call is important to us... Really? Why didn't you answer my call then? As we approach 2024, customer service continues to be a critical differentiator for...

  • What is a DAM? What is Digital Asset Managment?

    What Is A Digital Asset Management (DAM) Platform?

    Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM). What Is Digital Asset Management? ...

  • What is analytics? A list of marketing analytics technologies

    What is Analytics? A List of Marketing Analytics Technologies

    Analytics platforms have become indispensable tools for businesses seeking to understand their customers, optimize their marketing efforts, and drive growth. While you may be familiar with some common analytics tools, the field has expanded significantly in recent years, offering a wide array of specialized platforms designed to provide deep insights into every...

  • What is my IP Address?

    App: What’s My IP Address

    If you ever need to know your IP address as viewed from an online source, here you go! I've updated the logic on this app to attempt to find the user's true IP address. The challenges are found in the article below. Your...

  • What Is A Digital Marketing Strategy?

    What Is A Digital Marketing Strategy?

    A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness...

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