This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Martech Zone Apps
App: Free JSON Viewer To Parse and View Your API’s Output
There are times when I’m working with JavaScript Object Notation (JSON) getting passed or returned from APIs and I need to troubleshoot how I’m parsing the array that’s returned. However, most of the time it’s difficult because it’s just a single string. That’s when a JSON Viewer comes in very handy so that you can indent the hierarchical data and…
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Analytics & Testing
What is Analytics? A List of Marketing Analytics Technologies
Analytics platforms have become indispensable tools for businesses seeking to understand their customers, optimize their marketing efforts, and drive growth. While you may be familiar with some common analytics tools, the field has expanded significantly in recent years, offering a wide array of specialized platforms designed to provide deep insights into every aspect of your marketing strategy. Definition of Marketing…
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E-commerce and Retail
Valentine’s Day Retail and eCommerce Buyer Predictions for 2021
If your retail or e-commerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears this is going to be a record year for spending – despite the economic challenges! Perhaps spending more time at home with our loved ones is igniting the flames of love……
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Marketing Infographics
What is Digital Marketing? A 2024 Overview
Digital marketing has become integral to modern business strategy, but its roots and evolution are worth exploring to understand its current significance. This article will delve into the origins of digital marketing, its definition, the convergence with traditional marketing, and the impact of AI and machine learning on the field. Digital marketing uses digital channels, platforms, and technologies to promote…
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Sales and Marketing Training
The Six Stages of the B2B Buyer’s Journey
Over recent years, many articles have been written on buyer journeys and how businesses must transform to accommodate digital changes in buyer behavior. The phases that a buyer walks through are critical to your overall sales and marketing strategy, ensuring that you provide information to prospects or customers where and when they’re looking for it. How Digital Changed Everything The…
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Marketing Infographics
The Ultimate Guide to Building the Perfect LinkedIn Profile
There’s a ton of turmoil right now in the business sector. I’ve personally seen a lot of small businesses shed marketing resources throughout the pandemic and associated lockdowns. Simultaneously, though, I’ve been observing enterprise corporations struggle to find experienced talent and expertise. I’ve been personally advising many people in my industry to shift the focus of their LinkedIn profiles and…
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Analytics & Testing
App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing, also known as split testing, is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with a product or service, such as web pages, mobile app screens, email campaigns, digital advertisements, user interface components, or specific software application…
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Content Marketing
What Are The 12 Brand Archetypes? Which One Are You?
We all want a loyal following. We’re constantly looking for that magical marketing plan to connect us to our audience and make our product an irreplaceable part of their lives. What we don’t often realize is that connections are relationships. No one will be interested in you if you aren’t clear about who you are. You must understand who your…
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Social Media & Influencer Marketing
How Social Media and Mobile Tech Are Transforming the Travel Experience
Social media and mobile technology have fundamentally changed how people plan, experience, and share their travels. For businesses in the travel and hospitality industry, understanding these shifts is crucial for connecting with modern travelers. Let’s explore key insights from recent data on how consumers use digital tools throughout their journey. The Pre-Trip Phase: Inspiration and Planning Social media has become…
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Content Marketing
Why Your Company Should Be Implementing Live Chat
Live chat has become a powerful tool for businesses to engage with customers and provide efficient support. As more consumers embrace digital channels for sales and support, companies recognize the significant benefits of live chat. Boosting Sales and Conversions Live chat has a proven track record of driving business sales and conversions. Increased Online Sales: Live chat can increase online…
