This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Tools
What’s a Mashup?
The term mashup was originally popularized in the early 2000s. While it’s challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services. It’s not a recent concept, but the proliferation of APIs and web services has made mashups more common today. I…
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Customer Data Platforms
Learning Technology Is Critical as a CRM Manager: Here Are Some Resources
Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to have psychology and a few marketing skills. Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person.…
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Event Marketing
Linq: Your Provider of Near Field Communication (NFC) Business Card Products
If you’ve been a reader of my site for a long time, you know how excited I get over different kinds of business cards. I’ve had post-it note cards, square cards, metal cards, laminated cards… I enjoy them immensely. Of course, with the lockdowns and inability to travel, there wasn’t much of a need for business cards. Now that travel…
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Marketing Tools
How to Check Your Local Directory Listings
Local directories can be both a blessing and a curse to businesses. There are three key reasons to pay attention to local directories: SERP Map Visibility – companies don’t often realize that having a business and a website doesn’t necessarily make you visible in search engine result pages. Your business must be listed on Google Business to get visibility in…
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Analytics & Testing
Ecommerce Statistics: The Impact of the COVID-19 Pandemic and Lockdowns on Retail and Online
The impact of the pandemic has definitely made both winners and losers this year. While small retailers were forced to close their doors, consumers worried about COVID-19 were driven to either order online or visit their local big-box retailer. The pandemic and associated government restrictions have disrupted the entire industry and we’ll most likely see the ripple effects for years…
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Artificial Intelligence
Lumen5: Repurpose Content With the Power of Video and AI
Generative AI (GenAI) has transformed content creation, but not in the way most expected. It’s not about replacing human creativity. It’s about enhancing it. For marketing teams challenged by limited bandwidth, shrinking budgets, or increasing demand for content, AI offers a way to scale intelligently, not just faster, but better. Lumen5 Lumen5 puts this philosophy into practice. Creating good content…
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Artificial Intelligence
Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business
I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for how we research and generate content using AI: Research: We utilize SEO platforms like Semrush to identify gaps in our…
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Email Marketing & Automation
iContact: The Easiest Email Marketing Platform for Small Businesses
Email marketing is vital for small businesses looking to connect with their audience effectively. iContact is a go-to solution email service provider (ESP) for small businesses, offering many features to simplify their email marketing efforts and drive results. Let’s explore why over 35,000 businesses love iContact and why you should consider it for your marketing needs. iContact is all about…
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Social Media & Influencer Marketing
How to Optimize Your Facebook Landing Pages
Facebook, one of the most widely used social media sites worldwide, offers a unique opportunity to connect with a massive audience. To make the most of this opportunity, it’s essential to create remarkable Facebook landing pages. This article will guide you through optimizing landing pages that capture the attention of your target audience and drive valuable actions. Table of ContentsThe…
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Content Marketing
How To Increase Search Ranking By Finding, Monitoring, and Redirecting 404 Errors In WordPress
We’re currently helping an enterprise client implement a new WordPress site. They’re a multi-location, multi-language business and have had some poor results in organic and local search over recent years. When we were planning their new site, we identified a few issues: Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL…
