This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Marketing Tools
SimpleTexting: An SMS and Text Messaging Platform
Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales – Send promotions, discounts, and limited-time offers to grow revenueBuild Relationships – Provide customer service and support with 2-way conversationsEngage Your…
-
Event Marketing
Linq: Your Provider of Near Field Communication (NFC) Business Card Products
If you’ve been a reader of my site for a long time, you know how excited I get over different kinds of business cards. I’ve had post-it note cards, square cards, metal cards, laminated cards… I enjoy them immensely. Of course, with the lockdowns and inability to travel, there wasn’t much of a need for business cards. Now that travel…
-
Analytics & Testing
Ecommerce Statistics: The Impact of the COVID-19 Pandemic and Lockdowns on Retail and Online
The impact of the pandemic has definitely made both winners and losers this year. While small retailers were forced to close their doors, consumers worried about COVID-19 were driven to either order online or visit their local big-box retailer. The pandemic and associated government restrictions have disrupted the entire industry and we’ll most likely see the ripple effects for years…
-
Email Marketing & Automation
iContact: The Easiest Email Marketing Platform for Small Businesses
Email marketing is vital for small businesses looking to connect with their audience effectively. iContact is a go-to solution email service provider (ESP) for small businesses, offering many features to simplify their email marketing efforts and drive results. Let’s explore why over 35,000 businesses love iContact and why you should consider it for your marketing needs. iContact is all about…
-
Sales Enablement, Automation, and Performance
Sales Technology: Past, Present, and Future
While the overarching focus of the content on Martech Zone is MarTech-related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It’s why we are constantly introducing and discussing sales as part of the overall strategy when it comes to an organization’s digital transformation. It’s important to…
-
Artificial Intelligence
Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business
I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for how we research and generate content using AI: Research: We utilize SEO platforms like Semrush to identify gaps in our…
-
Content Marketing
How To Increase Search Ranking By Finding, Monitoring, and Redirecting 404 Errors In WordPress
We’re currently helping an enterprise client implement a new WordPress site. They’re a multi-location, multi-language business and have had some poor results in organic and local search over recent years. When we were planning their new site, we identified a few issues: Archives – they had several sites in the last decade with a demonstrable difference in their site’s URL…
-
Artificial Intelligence
Lumen5: Repurpose Content With the Power of Video and AI
Generative AI (GenAI) has transformed content creation, but not in the way most expected. It’s not about replacing human creativity. It’s about enhancing it. For marketing teams challenged by limited bandwidth, shrinking budgets, or increasing demand for content, AI offers a way to scale intelligently, not just faster, but better. Lumen5 Lumen5 puts this philosophy into practice. Creating good content…
-
E-commerce and Retail
The Rise of E-commerce: How Online Shopping is Reshaping Retail in 2015
The retail industry is undergoing a significant transformation, driven by the increasing shift to online shopping. E-commerce has evolved from a convenient alternative to brick-and-mortar stores into a dominant force shaping consumer habits and business strategies. With more consumers turning to digital platforms to fulfill their shopping needs, traditional retailers are facing unprecedented challenges and opportunities. The Shift to Online…
-
E-commerce and Retail
How to Improve Your E-commerce Customer Experience
Customers are the foundation of any business. This is true for businesses of all verticals, domains, and approaches. Customers are important at all stages of your business process. Business goals, strategies, and marketing campaigns of leading brands are woven around their consumers’ and target audiences’ needs and preferences. Customers and E-commerce Environment In an age driven by digitization, mobile technology,…
