This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
From Vintage to Vibrant: How Influencer Collaborations Can Reinvigorate Traditional Marketing Channels
Social media has revolutionized how we connect, share, and consume content. Alongside this shift, a new breed of influential individuals has emerged — the social media influencer — and as a result, brands face an uphill battle of cutting through the noise of their competition and capturing the attention of their target audience. In an era dominated by digital media,…
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Email Marketing & Automation
Infographic: A Guide to Troubleshooting Email Deliverability Issues
When emails bounce it can cause a lot of disruption. It’s important to get to the bottom of it – fast! The first thing we should start with is getting an understanding of all of the elements that go into getting your email to the inbox… this includes your data cleanliness, your IP reputation, your DNS configuration (SPF and DKIM),…
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Marketing & Sales Videos
How Will Deepfake Technology Impact Marketing?
If you haven’t tried it yet, perhaps the mobile app I’ve been having the most fun with this year is Reface. The mobile application allows you to take your face and replace the face of anyone in another photo or video within their database. Why Is It Called Deepfake? Deepfake is a combination of the terms Deep Learning and Fake.…
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Mobile Marketing, Messaging, and Apps
Swing2App: The Ultimate No-code App Development Platform
There’s enough evidence about how mobile apps have taken over smartphones. If not a hundred, there is at least one app for every purpose. And yet, pioneering entrepreneurs are still probing new avenues to enter the mobility solution game. The question to ask, though, is: How many new businesses and entrepreneurs can actually afford the traditional way of app development? …
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Advertising Technology
Google Ads: Maximize Your PPC ROI With These 12 Google AdWords Bidding Strategies
When reaching your target audience and growing your business in a competitive digital landscape, Google AdWords is a powerful tool to achieve it. But there’s much more to Google AdWords than creating ads, engagement rate, and conversion ratio. Google Ads provides a variety of bid methods customised to various types of campaigns. You want to ensure that you’re targeting the…
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Social Media & Influencer Marketing
Ultimate Guide to Social Media Branding for Small Businesses
A social media presence is crucial for small businesses to prosper in the digital world. Making profiles on multiple platforms is only one aspect of social media branding; building an engaging online persona that appeals to your target market is another. This comprehensive manual will show you the ins and outs of social media branding and offer insightful advice and…
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Advertising Technology
Everything You Needed to Know About Retargeting and Remarketing!
Did you know that only 2% of visitors make a purchase when they visit an online store for the first time? 92% of consumers don’t even plan to purchase when visiting an online store for the first time. And one-third of consumers who intend to purchase abandon the shopping cart. Look back at your buying behavior online, and you’ll often…
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Analytics & Testing
Use jQuery to Listen And Pass Google Analytics Event Tracking For Any Click
I’m surprised that more integrations and systems don’t automatically include Google Analytics Event Tracking in their platforms. Much of my time working on clients’ sites is developing tracking for Events to provide the client with the information they need on what user behaviors are working or not working on the site. Most recently, I wrote about how to track mailto…
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Analytics & Testing
Conga Contract Lifecycle Management: Improve Sales Efficiency With Document Workflow Automation
Conducting business that feels frictionless to the customer in the face of an increasingly complex market is no easy feat. Conga’s expertise and comprehensive solution suite for commercial operations—the processes around Configure Price Quote (CPQ), Customer Lifecycle Management (CLM), and Digital Documents—helps businesses tackle complexity with confidence so they can provide a frictionless customer experience and accelerate revenue. With Conga, businesses move faster to meet customer needs…
