This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
How To Write Your Company’s Social Media Guidelines for Employees [Sample]
Here are the social media guidelines for working at [Company], along with an additional section for companies that are public or governed by regulations. Set the Tone Of Your Organization Setting the tone for employees’ use of social media is paramount in today’s digital landscape. Social media has evolved beyond personal communication into a powerful tool that shapes public perception,…
- Advertising Technology
How to Create Instagram Video Ads That Get You Results
Instagram ads uses Facebook’s comprehensive and all-inclusive advertising system that let people target users based on their age, interests and behaviors. 63% of ad agencies operating in the US planned to incorporate Instagram ads for their clients. Strata Whether you have a small-sized business or a large-scale organization, Instagram video ads offer amazing opportunities for everyone to reach their target audiences.…
- Event Marketing
Teleprompter Pro: Studio-Grade Script Scrolling on Apple Devices
Delivering confident, polished video content used to demand expensive setups and rigid workflows. Today, with just an iPhone, iPad, or Mac, you can achieve the same studio-grade results—no crew required. For Apple users who want to stay on script, maintain eye contact, and record like a pro, there’s one tool that stands above the rest. Teleprompter Pro Teleprompter Pro is…
- Analytics & Testing
Landing Page Mistakes That Kill Conversions—And How to Fix Them
A landing page is a dedicated web page designed to guide visitors toward a single action—such as filling out a form, signing up for a newsletter, downloading a whitepaper, or making a purchase. Unlike other pages on your site that encourage exploration, a landing page should serve as a focused gateway, not an intersection. Its purpose is to lead users…
- Content Marketing
Marketing Trends: The Rise of the Ambassador and Creator Era
2020 fundamentally changed the role social media plays in consumers’ lives. It became a lifeline to friends, family and colleagues, a forum for political activism and a hub for spontaneous and planned virtual events and get-togethers. Those changes laid the groundwork for trends that will reshape the social media marketing world in 2021 and beyond, where leveraging the power of…
- Advertising Technology
Google Web Stories: A Practical Guide To Providing Fully Immersive Experiences
In this day and age, we as consumers want to digest content as quickly as possible and preferably with very little effort. That’s why Google introduced their own version of short-form content called Google Web Stories. But what are Google web stories and how do they contribute to a more immersive and personalised experience? Why use Google web stories and…
- Event Marketing
Immersive Marketing: Redefining Customer Engagement
As consumer expectations continue to evolve, marketers face constant pressure to find new ways to engage audiences, build emotional connections, and differentiate their brands. One of the most exciting developments on this front is the rise of immersive marketing. This dynamic approach surpasses traditional advertising by creating entirely engaging, often interactive experiences that captivate both the senses and the imagination.…
- Content Marketing
Visual Marketing: The Science On Why Our Brains Are Wired to Respond
Marketers face a fundamental truth: people are hardwired to process and respond to visuals. Whether browsing a website, scrolling social media, or evaluating a product, the human brain prioritizes visual information. Understanding why this happens—and how to leverage it—can dramatically improve engagement, recall, and conversion rates across all marketing efforts. Our Brain Is Made for Visual Processing The human brain…
- Social Media & Influencer Marketing
10 Social Media Tactics that Boost Shares and Conversions
Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough.…
- Sales Enablement, Automation, and Performance
Pipedrive: Streamline Sales With A CRM That Puts Salespeople First
Sales professionals face numerous challenges. From managing a constant influx of leads to nurturing relationships with existing customers, their time and attention demands are relentless. Keeping track of multiple deals, scheduling follow-ups, and maintaining accurate records can quickly become overwhelming. As competition intensifies and customer expectations rise, sales teams need efficient tools to stay organized, productive, and ahead of the…
