This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
Apple iOS 14: Data Privacy and the IDFA Armageddon
At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others.…
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Artificial Intelligence
The Evolution of Personalization: From Merge Tags to AI-Powered Experiences
What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…
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Social Media & Influencer Marketing
Tailwind: Your Small Business Virtual Social Media Marketing Team for Instagram, Facebook, and Pinterest
The need for effective marketing is more critical than ever. Small businesses and brands constantly seek ways to stand out and meaningfully engage their audience. The traditional approach often involves creating and scheduling social media posts and email campaigns from scratch, which can be overwhelming or beyond the resources of many small businesses. Hours are spent pondering over the perfect…
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Analytics & Testing
PaveAI: Transform Your Marketing With AI-Driven Insights from Google Analytics
Businesses can’t afford to rely on gut instincts or incomplete data when optimizing their marketing strategies. Marketers across industries face a common challenge: interpreting vast amounts of analytics data and converting it into actionable strategies that drive revenue. Most reporting solutions either overwhelm with too much raw data or oversimplify to the point of uselessness. Without the right insights at…
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Marketing Infographics
Reasons Why People Unfollow Brands On Twitter
This may be one of the funniest infographics that DK New Media has done to date. We do a ton of infographics for our clients, but when I read the article at eConsultancy on why folks unfollow on Twitter, I immediately thought it could make for a very entertaining infographic. Our infographic designer delivered beyond our wildest dreams. Are you…
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Customer Data Platforms
Everything You Wanted To Know About QR Codes
By now, you’ve likely scanned and utilized a QR code. Quick Response codes are two-dimensional barcodes that store information in a square-shaped grid of black squares on a white background. They work by encoding data in a way that can be quickly and easily read by a digital device, typically a smartphone camera. 45 percent of responding shoppers had used…
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Sales Enablement, Automation, and Performance
Why Field Sales and Marketing Should Look Beyond the Traditional CRM
As the world becomes increasingly impersonal with the emergence of technology – social media, video chatting, etc. An opportunity has presented itself in a very real way. A concept that once came naturally, intuitive, and existed pretty much as an afterthought has been relegated to an inconvenient, more expensive time-consuming adaptation. Physically getting in front of the people you want…
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Email Marketing & Automation
Free Mobile Responsive Email Templates from Litmus
We’re working with a client whose e-commerce emails aren’t currently responsive. We do not doubt that they’re losing clicks and conversions given the massive behavioral shift of subscribers moving to mobile. 60% of all email sent is opened on a mobile device. Constant Contact You may already understand responsive design – basically website code that adapts the layout of your…
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Advertising Technology
Improvely: Detect, Block and Deter Click Fraud
Click fraud continues to be prevalent in the pay-per-click industry. Estimates from Click Forensics and Anchor Intelligence say 17-29% of clicks on paid ads are fraudulent. These clicks from scammers and competitors are costing you money while producing no sales, signups, or revenue. What Is Click Fraud? Click fraud refers to the practice of artificially inflating the number of clicks…
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Analytics & Testing
Visual Website Optimizer: Increase Sales and Conversions Through A/B Testing And Experimentation
A/B testing is an essential tool in the modern business toolkit. It allows companies to compare two versions of a webpage or other user experience to determine which performs better. The process involves showing the two variants, A and B, to similar visitors at the same time. The one that gives a better conversion rate wins. Benefits Experimentation While many…
