This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
Tiger Pistol: Collaborative Social Media Advertising for Facebook and Instagram at Scale
Simplifying high-performance social media advertising and making those strategies scalable is challenging for companies advertising on Facebook and Instagram. Tiger Pistol’s Collaborative Advertising Platform™ has advanced how brands, resellers, and agencies approach social advertising, removing barriers and driving impressive results. Tiger Pistol offers a comprehensive solution that brings all your channel partners and sales locations under one umbrella, making creating…
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E-commerce and Retail
Key Considerations When Selecting a Point of Sales (POS) Systems
The landscape of point-of-sale (POS) systems has transformed dramatically in recent years. What was once a simple cash register has evolved into a sophisticated business management hub that can revolutionize your operations. Whether running a small boutique or managing a restaurant chain, understanding today’s POS capabilities is crucial for making an informed decision. Table of ContentsWhat is a POS?POS Payment…
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Artificial Intelligence
Synthesia: Turn Your Product Marketing, How-To Articles, or Training Content Into Engaging AI Avatar-Driven Multi-Language Video
If you’ve ever developed professional sales and marketing presentations or training videos, you know how resource-driven, time-consuming, and expensive the process can be. Once your script is finalized… setting up a scene with great lighting and audio, finalizing and negotiating your on-camera talent, and then editing and producing a great video is no small feat. And, if your company is…
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Marketing Tools
Zenkit To Do: Manage Tasks Across Teams, Devices and Companies
In this fast-paced marketing landscape, keeping track of multiple campaigns, client meetings, content calendars, and creative ideas can feel like juggling while walking a tightrope. Marketing teams and agencies often struggle to maintain clarity and control over their numerous tasks and deadlines, leading to missed opportunities and decreased productivity. Zenkit To Do Zenkit To Do is a super-simple yet powerful…
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Artificial Intelligence
The Strategic Imperative of AI in Fortune 500 Companies: Navigating Ethics, Expectations, and Value
In an era marked by rapid technological advancements, Fortune 500 companies stand at the forefront of a significant paradigm shift driven by the integration of artificial intelligence (AI) into business operations. This transformative journey, while promising unparalleled opportunities, also presents a complex array of challenges and considerations. Let’s take a look at how AI is revolutionizing business operations and the…
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Artificial Intelligence
5 Trends in MarTech Shaping the Landscape in 2024
MarTech is a crucial element of digital marketing campaigns, with an estimated value of nearly $670 billion last year. Effective marketing technology solutions help companies communicate with their prospects and customers while keeping up with the competition. The biggest problem for brands that want to keep up with the latest trends is that the best practices are constantly changing. Having…
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Mobile Marketing, Messaging, and Apps
UZE Ads: The Marketplace Platform For Mobile Digital Out-Of-Home Advertising
During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact on businesses. COVID-19 has reshaped the consumer landscape, as it has so many other aspects of daily life. People are traveling less and spending less. The pandemic will hopefully be over in the next few months, but…
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Customer Data Platforms
Why Businesses Purchase B2B and B2C Lists (And Why That’s Not a Bad Thing)
When a colleague posed a seemingly innocuous question on X… Where do you purchase accurate business lists? She was not met with helpful suggestions but a wave of indignation. The backlash was so absurd and intense that she removed the post altogether. Accusations of unethical behavior were made without any context or understanding of the actual use case. And therein…
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E-commerce and Retail
From Unaware to Raving Fan: Decoding the 8 Stages Of The E-commerce B2C Buyer’s Journey
In the bustling world of e-commerce, the journey from discovering a product online to becoming a loyal advocate involves a series of strategic stages. This pathway not only defines the consumer experience but also shapes the success of online businesses. While niche, a product like glass trophies offers an intriguing perspective for examining this journey, showcasing how targeted efforts at…
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Artificial Intelligence
Nine Challenges Brand Marketers Face with Generative AI
While GenAI represents enormous opportunity for marketers—including elevating the stature of the function within the C-suite and throughout the organization—there will certainly be landmines to avoid along the journey. As with any transformational technology, capabilities and solutions will continue to evolve, likely at an increasingly frenetic pace. In addition, the rules of engagement are being written in real-time, making it…