This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
7 Ways that AI is Revolutionizing Email Marketing
30% of companies all over the world will be using AI in at least one of the sales processes in 2020. By 2035, AI is expected to drive $14 trillion of additional revenue and a 38% rise in profitability!
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Advertising Technology
Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams
While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And……
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Customer Data Platforms
HubSpot: The Free CRM That Grows With Your Sales and Marketing Efforts
A customer relationship management (CRM) system is essential for businesses looking to streamline operations, manage customer relationships, and improve sales performance. However, many CRMs come with a hefty price tag, making it difficult for startups and small businesses to invest in the right solution. Hubspot This is where HubSpot CRM stands out—offering a 100% free CRM that provides powerful tools…
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Content Marketing
DomainAgents: How to Safely and Securely Sell Your Domains (Valuation, Negotiation, and Escrow Services)
I pay for way too many domains. Every few years, I either purge the ones that may not be in demand, extend the registrations out as far as I can on the ones I’m using, and then put the others up for sale. I have sold a few… but as more and more top-level domains (TLD) become commonplace, the opportunities…
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Email Marketing & Automation
Ongage: An Email Marketing Platform That Lets You Change Your Sender (SMTP, MTA)
Email Service Providers (ESPs) offer a comprehensive solution for email marketing, combining design, list management, tracking, and the all-important sending engine. Even the best ESPs can face challenges, mainly when IP reputation or deliverability issues arise. In a shared IP environment, a client may need to migrate to a new provider because other senders on the same IP address are…
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Analytics & Testing
How 40+ Technologies Are Reshaping the Restaurant Industry
Running a successful restaurant has always been a balancing act—one that involves far more than just serving great food. Operators must juggle fluctuating ingredient costs, razor-thin margins, unpredictable foot traffic, labor shortages, and increasingly complex health and safety regulations. Meanwhile, customer expectations continue to rise. Diners want faster service, personalized experiences, and frictionless ordering, whether they’re in the dining room,…
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Artificial Intelligence
AI Suggests: Generate Fresh, Unique Content With This Pay-As-You-Go AI Assistant
The need for consistent, creative, and compelling content is paramount. I utilize several Generative AI (GenAI) platforms throughout my workday to research the content that I produce for Martech Zone and my clients. I’m not a copy-and-paste AI junkie, though. I believe these platforms do a great job at research and validation, but I ultimately want my voice in the…
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Social Media & Influencer Marketing
Socxo: Boost Your Brand’s Credibility and Trust with Employee Advocacy
Businesses face the challenge of cutting through the noise and reaching their target audiences meaningfully. Traditional marketing efforts are no longer enough to build genuine connections with customers. Instead, people rely on recommendations from those they trust—family, friends, and colleagues. This is where employee advocacy becomes a game-changer. When employees actively share and promote company content on their personal social…
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Mobile Marketing, Messaging, and Apps
Subscribe to Martech Zone on Apple News!
Keeping up with the latest marketing technology trends requires seamless access to industry insights—whenever and wherever you need them. That’s why Martech Zone is now available on Apple News, delivering cutting-edge marketing, advertising, and sales technology updates directly to your iPhone or iPad. Why Apple News? Convenience Meets a Wide Audience Apple News is the go-to platform for millions of…
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Advertising Technology
How To Build An Authentic Brand
The leading marketing gurus of the world express it in different ways, but all agree that the current market is ripe with theories, cases, and success stories centred on human brands. The key words within this growing market are authentic marketing and human brands. Different Generations: One Voice Philip Kotler, one of the Grand Old Men of marketing, dubs the phenomenon Marketing 3.0. In his…
