This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
How 40+ Technologies Are Reshaping the Restaurant Industry
Running a successful restaurant has always been a balancing act—one that involves far more than just serving great food. Operators must juggle fluctuating ingredient costs, razor-thin margins, unpredictable foot traffic, labor shortages, and increasingly complex health and safety regulations. Meanwhile, customer expectations continue to rise. Diners want faster service, personalized experiences, and frictionless ordering, whether they’re in the dining room,…
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Content Marketing
InVideo: Create Custom Professional Videos For Social Media Within Minutes
Both podcasting and video are amazing opportunities to interact with your audience in a far more engaging and entertaining manner, but the creative and editing skills needed can be far outside most businesses’ means – not to mention the time and expense. InVideo has all of the features of a basic video editor, but with the added features of collaboration…
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Advertising Technology
Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams
While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And……
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Email Marketing & Automation
Ongage: An Email Marketing Platform That Lets You Change Your Sender (SMTP, MTA)
Email Service Providers (ESPs) offer a comprehensive solution for email marketing, combining design, list management, tracking, and the all-important sending engine. Even the best ESPs can face challenges, mainly when IP reputation or deliverability issues arise. In a shared IP environment, a client may need to migrate to a new provider because other senders on the same IP address are…
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Mobile Marketing, Messaging, and Apps
Subscribe to Martech Zone on Apple News!
Keeping up with the latest marketing technology trends requires seamless access to industry insights—whenever and wherever you need them. That’s why Martech Zone is now available on Apple News, delivering cutting-edge marketing, advertising, and sales technology updates directly to your iPhone or iPad. Why Apple News? Convenience Meets a Wide Audience Apple News is the go-to platform for millions of…
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Social Media & Influencer Marketing
Socxo: Boost Your Brand’s Credibility and Trust with Employee Advocacy
Businesses face the challenge of cutting through the noise and reaching their target audiences meaningfully. Traditional marketing efforts are no longer enough to build genuine connections with customers. Instead, people rely on recommendations from those they trust—family, friends, and colleagues. This is where employee advocacy becomes a game-changer. When employees actively share and promote company content on their personal social…
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Advertising Technology
How To Build An Authentic Brand
The leading marketing gurus of the world express it in different ways, but all agree that the current market is ripe with theories, cases, and success stories centred on human brands. The key words within this growing market are authentic marketing and human brands. Different Generations: One Voice Philip Kotler, one of the Grand Old Men of marketing, dubs the phenomenon Marketing 3.0. In his…
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Social Media & Influencer Marketing
Lately: Automatically Create, Optimize And Share Social Media Updates Using AI and Existing Content
Great social media programs start with great short-form content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, or even three times. But hundreds and thousands of times? That’s where Lately’s artificial social intelligence gives you a boost by turning any long-form content into droves of social…
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Analytics & Testing
Amplitude Analytics: Superior Product Analytics for Customer Acquisition and Retention Insights
Understanding customer behavior and optimizing user experiences is paramount to success. One tool that stands out in this domain is Amplitude Analytics, which provides a comprehensive platform for gaining insights into customer acquisition and retention. Amplitude Analytics Amplitude Analytics is more than just an analytics tool; it’s a comprehensive platform that empowers businesses to perfect their products confidently. The platform…
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Advertising Technology
Quickads: Create Ad Copy and Creatives In Seconds Using Generative AI
The task of ad creation often presents formidable challenges. Businesses grapple with the complexities of crafting, optimizing, and resizing ads to meet the diverse specifications of various platforms. Each platform demands a unique approach to ad format, size, and style, making the process intricate and resource-intensive. Furthermore, optimizing these ads for maximum engagement and conversion is a sophisticated dance, requiring…
