This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Social Media & Influencer Marketing
Establishing Authority: Why Today’s Pay-To-Play World Demands a Bold and Strategic Approach to Recognition
Organic is no longer the path to authority. Algorithms don’t surface who’s most knowledgeable — they surface what converts clicks into ad revenue. This week, I had an eye-opening conversation with a brilliant young marketer — the kind of person you’d expect to see headlining conferences and shaping industry discourse. With a sharp strategic mind and a track record of…
- Content Marketing
Three Ways to Ensure Your Small Screen Engagement is Having a Big Impact
No doubt the pandemic altered consumer purchase behaviors and expectations leading retailers to find new and better ways to engage online. On top of increased online spend in 2020 — up 44% from 2019 to more than $861 billion in the US — there has been a big increase in online fulfillment options, with 80% of shoppers expecting to increase their usage of…
- Artificial Intelligence
Three Ways AI Can Help Businesses Deliver Non-Linear Customer Service
Traditionally, most customer journeys have been linear. Customers contact support and go through a step-by-step process with little room for personalized responses. This conventional approach failed to account for individual customer needs, and in an era where customer expectations are far more dynamic, these linear models don’t deliver results. A non-linear approach to customer service places artificial intelligence (AI) at…
- E-commerce and Retail
Key Considerations When Selecting a Point of Sales (POS) Systems
The landscape of point-of-sale (POS) systems has transformed dramatically in recent years. What was once a simple cash register has evolved into a sophisticated business management hub that can revolutionize your operations. Whether running a small boutique or managing a restaurant chain, understanding today’s POS capabilities is crucial for making an informed decision. Table of ContentsWhat is a POS?POS Payment…
- E-commerce and Retail
Voucherify: Launch Personalized Promotions With Voucherify’s Free Plan
Voucherify is an API-first Promotion and Loyalty Management Software that helps launch, manage, and track personalized promotional campaigns like discount coupons, automatic promotions, gift cards, sweepstakes, loyalty, and referral programs. Personalized promotions, gift cards, giveaways, loyalty, or referral programs are essential at the early stages of growth. Start-ups often struggle with customer acquisition, where launching personalized discount coupons, cart promotions or…
- Artificial Intelligence
Recollective: Uncover Actionable, Qualitative Insights Through AI-Powered Communities
Understanding customer behavior has never been more critical or more difficult. Traditional market research methods can be slow, expensive, and disconnected from the real-time feedback loop brands and agencies now require. Researchers and marketers need more innovative ways to gather meaningful insights from their audience without compromising speed, scale, or depth. Recollective Recollective is a Guided Discovery Platform that transforms…
- Paid and Organic Search Marketing
How Asynchronous Loading Improves Page Speed and Core Web Vitals
As marketers, we often face the challenge of building fast, responsive websites while integrating third-party elements like social sharing buttons, analytics tools, or real-time data. These tools can significantly impact performance—especially if loaded synchronously. Table of ContentsSynchronous vs. AsynchronousSynchronousAsynchronousWhy This Matters for Core Web VitalsNative async and defer AttributesWhat Happens Without Either Attribute?The async AttributeThe defer AttributeQuick ComparisonPost-Load Script Injection…
- Email Marketing & Automation
Convert Pro: Lead Generation & Email Opt-In Popup Plugin for WordPress
Given WordPress’s dominance as a content management system (CMS), it’s surprising how little attention is paid to the core platform for conversions. Virtually every publication—a business or a personal blog—looks to convert visitors into subscribers or prospects. However, no elements within the core platform accommodate this activity. Convert Pro Convert Pro is a comprehensive WordPress plugin that offers a drag-and-drop…
- Social Media & Influencer Marketing
6 Strategies that Hotels Are Using to Leverage Facebook Marketing
The hospitality industry thrives on visibility, reputation, and connection—three areas where Facebook continues to offer unmatched value. While some marketers believe platforms like TikTok or Instagram have eclipsed Facebook, it remains a powerhouse, particularly for hotels looking to engage travelers before, during, and after their stay. But succeeding on Facebook today requires more than just a well-maintained page. With declining…
- Sales Enablement, Automation, and Performance
Compass: Sales Enablement Tools For Agencies To Sell Pay Per Click (PPC) Marketing Services
Sales enablement tools are essential for agencies to provide employees with the resources to pitch client products effectively. Unsurprisingly, these types of services are in high demand. When designed and utilized properly, they can provide digital advertising agencies with the necessary tools to deliver high-quality, relevant content to prospective buyers. Sales enablement tools are crucial for helping agencies manage and…
