This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
High Churn Rates Hamper Game Apps’ Growth — Here Is How to Beat the Odds
A tale as old as time: mobile games invest a lot in acquiring new users while their retention sees a drawdown. The latest game apps data study by Pushwoosh has shown an unfortunate trend for game apps, especially those on Android: their churn rates soar to 75.4% by Day 30. At that, more than half of the costly-acquired audience stops…
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Sales Enablement, Automation, and Performance
Chili Piper: Reinventing Your Sales Team’s Scheduling, Calendar, And Inbox
Chili Piper is an automated scheduling solution that lets you instantly qualify, route, and book sales meetings with inbound leads the moment they convert on your website. How Chili Piper Helps Sales Teams No more confusing lead distribution spreadsheets, no more back-and-forth emails and voicemails just to book a meeting, and no more lost opportunities due to slow follow up.…