This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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App: Google Analytics Campaign UTM Querystring Builder
Utilize this tool to build your Google Analytics Campaign URL. The form validates your URL, includes logic on whether it already has a querystring within it, and adds all of the appropriate UTM variables: utm_id, utm_campaign, utm_source, utm_medium, and optional utm_term and utm_content. What Are The Campaign (UTM) Variables Passed To Google Analytics? UTM variables are parameters you can add…
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How To Enable Automatic Google Analytics UTM Tracking in Salesforce Marketing Cloud
Marketing Cloud’s integration with Google Analytics 4 (GA4) is a powerful tool that enables you to track and analyze customer journey activities. Marketing Cloud automatically appends tracking data to every link in your emails, SMS messages, and journeys. This comprehensive overview will guide you through the integration, data sampling limitations, configuring web tracking, and the benefits of automatic tracking data.…
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TinEye: How To Do A Reverse Image Search
As more and more blogs and websites are published daily, a common concern is the theft of images that you have purchased or created for your personal or professional use. TinEye, a reverse image search engine, allows users to search a specific URL for images, where you can see how many times the images were found on the web and…
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The Psychological Impact Of Color On Emotion, Attitude, and Behavior
I’m a sucker for color theory. We’ve already published how genders interpret colors and how colors impact buying behavior. If you want to learn more about how our eyes actually detect and interpret color, don’t miss reading Why Our Eyes Need Complementary Color Palette Schemes. This infographic details the psychology and the return on investment a company might attain by…
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What Does It Require To Achieve A Positive ROI on a Mobile App?
Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let’s explore what sets mobile app development apart and how companies can maximize their Return on Investment (ROI) on these applications. Unique Challenges of Mobile App Development Mobile app development presents a unique set of challenges, distinguishing it from other software projects.…
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Best WordPress Plugins For Business in 2025
This is a list of my recommended WordPress plugins for businesses to enhance and optimize their WordPress site into an inbound conversion site. I keep it up to date as new plugins are released.
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Figma: Design, Prototype, and Collaborate Across Enterprise
In the last few months, I’ve been helping to develop and integrate a highly customized WordPress instance for a client. It’s quite the balance of styling, extending WordPress through custom fields, custom post types, a design framework, a child theme, and custom plugins. The tricky part is that I’m working with simple mockups from a proprietary prototyping platform. While it’s…
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Universal Analytics Behavior Reports: More Useful Than You Realize!
Google Analytics provides us with a multitude of important data for improving our web performance. Unfortunately, we don’t always possess the extra time to study this data and turn it into something useful. Most of us need an easier and faster way to examine relevant data for developing better websites. That’s precisely where Google Analytics Behavior reports come in. With…
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The History Of Marketing
The word marketing has its origins in the late Middle English language. It can be traced back to the Old English word mǣrket, which meant a marketplace or a place where goods were bought and sold. Over time, the term evolved, and by the 16th century, it came to refer to various activities related to buying and selling products or…
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The Top 10 Marketing Buzzwords in 2024
Utilizing marketing buzzwords in your advertising and content can have positive and negative aspects. Here are some potential advantages and disadvantages: Why You Should Use Marketing Buzzwords Attention-Grabbing: Buzzwords are often catchy and can capture the attention of your target audience. They can create curiosity and make your content stand out in a crowded market. Trendy Appeal: Buzzwords are usually…
