This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Debt Collection for E-Commerce Startups: The Definitive Guide
Transaction-based losses are a fact of life for many businesses because of chargebacks, unpaid bills, reversals, or unreturned products. Unlike lending businesses that have to accept a large percentage of losses as part of their business model, many startups treat transaction losses as a nuisance that doesn’t require much attention. This can lead to spikes in losses because of unchecked…
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Sales Enablement, Automation, and Performance
Gated Content: Your Gateway to Good B2B Leads!
Gated content refers to the practice of requiring users to provide their contact information or complete a specific action (e.g., filling out a form) in exchange for access to valuable content, such as ebooks, whitepapers, webinars, or case studies. This is a popular tactic in B2B lead generation as it helps businesses gather potential customers’ information for future nurturing and…
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Customer Data Platforms
How To Merge Purge Large Databases
An average enterprise uses 464 custom applications to digitize its business processes. But when it comes to generating useful insights, the data residing at disparate sources must be combined and merged together. Depending on the number of sources involved and the structure of data stored in these databases, this can be quite a complex task. For this reason, it is…
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Analytics & Testing
How to Choose an Email Service Provider (ESP)
This week, I met with a company that was considering leaving its email service provider (ESP) and building its email system internally. I would have said no if you asked me a decade ago if that were a good idea. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing.…