This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
You’re Not Sexy, Now What?
We once had someone tell us that we, or rather our form building application, wasn’t “sexy”. In some respects I guess that person was right. Forms, by themselves are not sexy, but to the people who use them and depend on them to gather data, they are, if not sexy, pretty damn important. So how do you, a business owner,…
- Event Marketing
Why You Should Ditch Your Elevator Pitch
As we ramp up for events this year, I’ve been thinking deeply about what works—and what doesn’t—when it comes to networking. One thing is abundantly clear: traditional networking tactics, like elevator pitches and forced small talk, are increasingly ineffective in today’s business climate. At too many networking events, it feels like someone rang a bell and out come the pitches—fast,…
- Customer Data Platforms
Sharpspring: Transform Your Lead Generation, Sales, and Marketing with Automation and CRM
Many businesses face the same challenge of managing multiple marketing tools while trying to track every customer interaction. They find it difficult to streamline their digital marketing efforts, stay on top of leads, and drive conversions. Important opportunities can easily slip through the cracks with scattered tools and fragmented data. SharpSpring SharpSpring, now part of Constant Contact, offers a comprehensive…
- Content Marketing
Content is King… But Only One Wears the Crown
You’ve heard the saying everywhere, Content is King. I don’t believe that’s changed, nor do I believe it ever will. Whether it’s companies writing about their products and services, earned media outlets writing about them, shared media outlets sharing them, paid media outlets promoting them… it’s content that drives influence, authority, and purchase decisions. The problem comes when everyone is…
- Content Marketing
GoSite: The All-in-One Solution for Your Local Service Businesses
Running a local service business means juggling endless tasks—from attracting customers to managing appointments, invoices, and reviews. The constant need for visibility and customer engagement can feel overwhelming for HVAC technicians, electricians, auto detailers, plumbers, handymen, landscapers, home cleaners, locksmiths, movers, and home inspectors. Thankfully, GoSite is here to simplify everything, bring your business online, and help you thrive in…
- Analytics & Testing
How Email Marketers Are Using Predictive Analytics To Improve Their E-commerce Results
The emergence of predictive analytics in email marketing has become popular, especially in the e-commerce industry. Utilizing predictive marketing technologies has the capability to improve targeting, timing, and ultimately convert more business via email. This technology is playing a key role in identifying what products your customers are likely to purchase, when they’re likely to make a purchase, and the personalized…
- Marketing Infographics
Cisco: The Power of In-Person Meetings
A couple of years ago, we met with some of the board at Cisco via Telepresence, and it was nothing short of amazing. Speaking to someone full-size and face-to-face has incredible value. The folks at Cisco agree and have put out this infographic on the power of in-person meetings. The demands of a distributed globalized marketplace have altered the way…
- Content Marketing
The Best Advice for Reaching Millenials With Content
It is a world of cat videos, viral marketing, and the next big thing. With all the online platforms to reach potential customers, the biggest challenge is how to make your product relevant and desirable to your target market. If your target market is millennials, you have an even tougher job catering to the needs of a generation that spends hours…
- Advertising Technology
Netflix’s Planned Adoption of Advertising-Based Video On Demand (AVOD) Points to Wider Trend Across Streaming Services
More than 200,000 subscribers have left Netflix over the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening at a time when Converged TV (CTV) platforms are enjoying unparalleled popularity amongst both the American public and international viewers, a trend that appears to be both stable and likely…
- Customer Data Platforms
You Don’t Have to Replace Your CDP System – You Have to Fill the Gaps
Today’s CDPs struggle to meet the time and availability thresholds organizations need to utilize their data, resulting in lost opportunities and revenue. 67 percent of respondents have onboarded a Customer Data Platform (CDP), yet only 17% have reported high utilization of them. Gartner Here are some of the most common gaps that we hear from organizations when it comes to…
