This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing & Sales Videos
Grantify: The Intelligent Way For SaaS and AI Startup Companies to Win Grant Funding
Funding is often one of the biggest challenges for startups working on cutting-edge SaaS and AI products. Developing innovative technology requires significant capital, but early-stage companies may struggle to attract investors. And small businesses (SMBs) may be unable to afford an investment in the innovation that will drive their business growth. Many entrepreneurs are unaware that government grants can be…
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Content Marketing
Corporate Blogging: Ten Frequently Asked Questions from Companies
If there’s one thing that pulls you back to reality, it’s meeting with regional businesses to discuss blogging and social media. Chances are, if you’re reading this, you understand blogging, social media, social bookmarking, search engine optimization, etc. You’re the exception! Outside the ‘blogosphere’, corporate America is still wrestling with finding a domain name and putting up a web page.…
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Content Marketing
Your Outbound Marketing is Less Effective without Inbound Efforts
If you’re a longtime reader of Martech Zone, you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers. The guide does an excellent job of walking through the strategies, differences, and even the tools of inbound strategies and outbound…
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Customer Data Platforms
KWI: Unified CRM, POS, E-commerce and Merchandising for Specialty Retailers
The KWI Unified Commerce Platform is a cloud-based, end-to-end solution for specialty retailers. KWI’s solution, which includes POS, Merchandising, and eCommerce are powered from a single database, providing retailers with a completely seamless, omni-channel experience. KWI Unified Commerce Platform Customer Relationship Management (CRM) – collect data in near real-time, so all your channels have up-to-date information. Sales associates can see…
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Marketing Tools
Rumi.ai: Revolutionize Your Meetings with AI-Powered Real-Time Productivity
If you’re a longtime reader, you know how much I despise meetings. Add remote work environments; professionals often find themselves in a seemingly endless cycle of virtual meetings. The challenges of staying focused, avoiding distractions, and ensuring equal participation can lead to meeting fatigue, wasted time, and a lack of tangible results. But what if there was a solution that…
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Sales Enablement, Automation, and Performance
3 Ways Sales Conversations Have Changed Over The Years
Traditional sales conversations are changing forever. Salespeople can no longer rely on customary talking points and discovery models to navigate the sales cycle. This leaves many salespeople with little alternative but to regroup and understand the new reality of what makes a successful sales conversation. But, before we go there, how did we get here? Let’s examine 3 ways that…
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Sales Enablement, Automation, and Performance
Jobber: Commercial and Residential Service Estimates, Quotes, Scheduling, Invoicing, and Payments
My consulting firm has managed the marketing and integrations for several commercial and residential service companies. They all have one thing in common: the seamless experience they provide customers and the quality of the job they commit to is core to their business growth and success. In other words, when commercial and residential businesses make it easy to work with…
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Artificial Intelligence
Copyleaks: Utilize Generative AI Content Detection to Ensure Your Brand’s Authenticity and Integrity
With the proliferation of artificial intelligence and the ease of access to vast information, ensuring the authenticity and integrity of written works, source code, and educational materials is more crucial than ever. The rise of artificial intelligence (AI) poses significant risks to businesses and organizations regarding brand reputation and potential litigation. With the increasing prevalence of AI-generated (GenAI) content, companies…
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Advertising Technology
3 Tips to Clarify the Confusion of Marketing to Millennials
What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, selfaware and pretty predictable. Certain generations have always been boxed into certain stereotypes and the initiatives to get their attention can be off base.The millennial generation is no different,…
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Advertising Technology
Retina AI: Using Predictive AI to Optimize Marketing Campaigns and Establish Customer Lifetime Value (CLV)
The environment is changing rapidly for marketers. With the new privacy-focused iOS updates from Apple and Chrome eliminating third-party cookies in 2023 – among other changes – marketers are having to adapt their game to fit with new regulations. One of the big changes is the increasing value found in first-party data. Brands must now rely on opt-in and first-party…
