This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Exclaimer: Transforming Email Signatures Into A Marketing Powerhouse
Exclaimer has revolutionized how businesses approach their marketing personalization efforts through the use of their email signatures. By harnessing the power of Exclaimer, businesses unlock a potent, yet underused marketing channel that marries the twin objectives of brand consistency and personalized customer engagement. Research shows that companies excelling at personalization generate 40 percent more revenue from those activities than average players. Let’s…
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Content Marketing
Your Outbound Marketing is Less Effective without Inbound Efforts
If you’re a longtime reader of Martech Zone, you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers. The guide does an excellent job of walking through the strategies, differences, and even the tools of inbound strategies and outbound…
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Marketing Tools
Rumi.ai: Revolutionize Your Meetings with AI-Powered Real-Time Productivity
If you’re a longtime reader, you know how much I despise meetings. Add remote work environments; professionals often find themselves in a seemingly endless cycle of virtual meetings. The challenges of staying focused, avoiding distractions, and ensuring equal participation can lead to meeting fatigue, wasted time, and a lack of tangible results. But what if there was a solution that…
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Content Marketing
Icon Fonts: The Best Libraries for Scalable, Cross-Platform Design
Icon style fonts and modern icon libraries are an essential part of every designer and developer’s toolkit. These collections provide vector-based icons—meaning they can be scaled to any size without loss of quality, ensuring crisp visuals on every screen from mobile devices to large displays. Unlike image-based icons, font-based or SVG-based icons offer far more flexibility: they can easily be…
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Customer Data Platforms
KWI: Unified CRM, POS, E-commerce and Merchandising for Specialty Retailers
The KWI Unified Commerce Platform is a cloud-based, end-to-end solution for specialty retailers. KWI’s solution, which includes POS, Merchandising, and eCommerce are powered from a single database, providing retailers with a completely seamless, omni-channel experience. KWI Unified Commerce Platform Customer Relationship Management (CRM) – collect data in near real-time, so all your channels have up-to-date information. Sales associates can see…
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Sales Enablement, Automation, and Performance
Jobber: Commercial and Residential Service Estimates, Quotes, Scheduling, Invoicing, and Payments
My consulting firm has managed the marketing and integrations for several commercial and residential service companies. They all have one thing in common: the seamless experience they provide customers and the quality of the job they commit to is core to their business growth and success. In other words, when commercial and residential businesses make it easy to work with…
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Content Marketing
Corporate Blogging: Ten Frequently Asked Questions from Companies
If there’s one thing that pulls you back to reality, it’s meeting with regional businesses to discuss blogging and social media. Chances are, if you’re reading this, you understand blogging, social media, social bookmarking, search engine optimization, etc. You’re the exception! Outside the ‘blogosphere’, corporate America is still wrestling with finding a domain name and putting up a web page.…
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Advertising Technology
3 Tips to Clarify the Confusion of Marketing to Millennials
What actually is a millennial? That’s a common question being asked around the world. To some, this demographic is the unmotivated, lazy and unpredictable. To Odyssey, we see them as motivated, selfaware and pretty predictable. Certain generations have always been boxed into certain stereotypes and the initiatives to get their attention can be off base.The millennial generation is no different,…
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Sales Enablement, Automation, and Performance
3 Ways Sales Conversations Have Changed Over The Years
Traditional sales conversations are changing forever. Salespeople can no longer rely on customary talking points and discovery models to navigate the sales cycle. This leaves many salespeople with little alternative but to regroup and understand the new reality of what makes a successful sales conversation. But, before we go there, how did we get here? Let’s examine 3 ways that…
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Advertising Technology
Retina AI: Using Predictive AI to Optimize Marketing Campaigns and Establish Customer Lifetime Value (CLV)
The environment is changing rapidly for marketers. With the new privacy-focused iOS updates from Apple and Chrome eliminating third-party cookies in 2023 – among other changes – marketers are having to adapt their game to fit with new regulations. One of the big changes is the increasing value found in first-party data. Brands must now rely on opt-in and first-party…
