This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
5 Reasons Marketers are Investing More in Customer Loyalty Programs
CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into the overall marketing strategy of an organization. Half of all brands already have a formalized program while 57% said they were…
- Customer Data Platforms
5 Essential Features to Look for in an Online Form Building Platform
If you’re looking for an easy, efficient, and secure way to collect the information you need from your clients, volunteers, or prospects, an online form builder can increase your productivity exponentially. By implementing one at your organization, you’ll be able to forgo time-consuming manual processes and save ample time, money, and resources. However, several tools exist, and not all online form…
- Content Marketing
Digital Sales Playbooks & The New Era of Selling
In today’s selling environment, a myriad of challenges can prevent sales leaders from helping their teams achieve their goals. From slow new sales rep ramp up time to disjointed systems, sales reps are spending more time on administrative tasks and less time actually selling. In order to accelerate growth, reduce inefficiencies within an organization and reduce turnover in sales, sales…
- Sales and Marketing Training
For Traditional Businesses, New Media Is NOT Easy
Social media is easy. SEO is easy. Blogging is easy. Stop saying it. It’s not true. Technology is daunting. Conventional companies struggle with leveraging technology and newer channels to get positive results. Many abandon or avoid it altogether. Online search and social media are no less daunting. Twitter is simple. Right? How hard is it to type 140 characters? It’s…
- Sales and Marketing Training
The Power of Single-Tasking: Boosting Productivity in a World of Distractions
It’s not uncommon to walk up to any professional’s desk nowadays and see them with multiple monitors open, a handful of applications, and a dozen browser windows… alongside their open phone on the desk. Today’s fast-paced, technology-driven world has forced many of us to multitask. However, studies have shown that multitasking can decrease productivity by up to 40%. Single-tasking, or…
- E-commerce and Retail
How Is Your Return Policy Turning Away Customers?
With the holiday shopping season, retailers are facing the annual influx of post-holiday returns – an inevitable but often frustrating business operation for many brands. Without an optimized returns process, a poor user experience can compromise relationships with consumers, along with affecting bottom-line revenue. By altering your e-commerce platform to properly accommodate returns, you can gain access to a wealth…
- Artificial Intelligence
Untapping the Power of Data: We Have Yet To See The Real Value of AI in Marketing
I recently spoke with a CTO at an enterprise organization who said he was skeptical of all the talk of AI. When I asked him to expand on his statement, he was critical of the onslaught of generative AI (GenAI) solutions, sharing concerns about security, intellectual property, privacy data, answer accuracy, hallucinations, etc. I asked him if his company was…
- Marketing & Sales Videos
Equipping Your Business for Professional Videos
We’ve been working the last few months on getting some video equipment for DK New Media. While we have incredible video companies that we have do the hefty lifting, from time to time, we’re finding that we want to record and mix video as well – and we want it to look professional. Our graphic designer is also well-versed at…
- Content Marketing
Global Ecommerce: Automatic vs Machine vs People Translation for Localisation
Cross border e-commerce is booming. Even just 4 years ago, a Nielsen report suggested that 57% of shoppers had purchased from an overseas retailer in the previous 6 months. In recent months the global COVID-19 has had a huge impact on retail across the globe. Brick and mortar shopping has dropped significantly in the US and UK, with the decline…
- E-commerce and Retail
Social Snowball: The All-in-One Platform for Affiliate, Referral, and Influencer Programs on Shopify
Acquiring new customers for your online store can be costly. Many store owners struggle with high customer acquisition costs (CAC) and constantly seek ways to maximize their return on investment (ROI) from marketing campaigns. Fortunately, there is a powerful solution that can help businesses harness the power of word-of-mouth marketing and turn their customers into revenue-generating affiliates. Social Snowball Snowball…
