This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sendlane: Empowering eCommerce Brands with Integrated Email, SMS, Review, and Form Management
E-commerce businesses face numerous challenges in retaining customers and driving repeat purchases. With the proliferation of marketing channels and tools, many companies struggle to create cohesive, personalized experiences that resonate with their audience. The fragmentation of customer data across multiple platforms often leads to disjointed messaging and missed opportunities for engagement. Moreover, the complexity of managing various marketing tools can…
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Google’s SameSite Upgrade Reinforces Why Publishers Need Email to Move Beyond Cookies
The launch of Google’s SameSite Upgrade in Chrome 80 signals yet another nail in the coffin for third-party (3P) browser cookies. Following Firefox and Safari, which have already blocked third-party cookies by default, and Chrome’s existing cookie warning, the SameSite upgrade further clamps down on the use of effective third-party cookies for audience targeting. Impact on Publishers The change will…
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For Traditional Businesses, New Media Is NOT Easy
Social media is easy. SEO is easy. Blogging is easy. Stop saying it. It’s not true. Technology is daunting. Conventional companies struggle with leveraging technology and newer channels to get positive results. Many abandon or avoid it altogether. Online search and social media are no less daunting. Twitter is simple. Right? How hard is it to type 140 characters? It’s…
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5 Essential Features to Look for in an Online Form Building Platform
If you’re looking for an easy, efficient, and secure way to collect the information you need from your clients, volunteers, or prospects, an online form builder can increase your productivity exponentially. By implementing one at your organization, you’ll be able to forgo time-consuming manual processes and save ample time, money, and resources. However, several tools exist, and not all online form…
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Facebook Shops: Why Small Businesses Need To Get Onboard
The impact of the pandemic was especially hard on small retail businesses that could not sell online while their physical stores were closed. Even today 1 Facebook Shops offers a simple solution for small businesses to sell online. Why Sell On Facebook Shops? With over 2.6 billion monthly users, Facebook’s power and influence goes without saying and there’s more than 160m businesses…
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From Pixels to Personas: The Evolution of Avatars in Digital Branding
Avatars emerged decades ago as a powerful tool for branding, allowing companies to forge a unique identity, engage more deeply with their audience, and stand out in a crowded marketplace. One of the earliest and most widely recognized brand mascots is Michelin Man, also known as Bibendum. Created for the Michelin tire company, the Michelin Man was introduced in 1894…
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Feedier: Capture Actionable Customer Intelligence with AI
Organizations are overwhelmed by customer feedback from countless touchpoints—emails, surveys, reviews, support tickets, etc. The challenge for mid-sized to large enterprises and public institutions isn’t a lack of data; it’s making sense of it all. Traditional feedback analysis methods are time-consuming, heavily reliant on manual processes, and fail to convert insights into real-time action. As a result, customer experience (CX)…
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BuzzSumo: Research Content Engagement and Performance by Topic, Domain, And Influencer
If you’re a long-time reader of Martech Zone, you know that I’m a huge advocate of building a high-quality content library of articles. The tired and old strategy of mass producing tons of average content isn’t worth the investment. I believe frequent and plentiful average content publishing will hurt your site’s overall performance. As a consultant, I see it every…
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Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my…
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The Crucial Importance of a Coordinated Marketing Strategy in 2024
The marketing and advertising landscape has become more complex and saturated than ever before. Consumers are inundated with messages across many expanding media channels and types. In this environment, having a well-coordinated, omni-channel marketing strategy is critical for businesses to cut through the noise, effectively reach their target audiences, and drive meaningful results. There are several key reasons why a…
