This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
5 Ways Cloud-based Order Management Systems Help You Get Closer to Your Customers
2016 will be the year of the B2B Customer. Companies of all industries are beginning to realize the importance of delivering personalized, customer-centric content and responding to buyers’ needs to remain relevant. B2B companies are finding the need to adjust their product marketing strategies to appease the B2C-like shopping behaviors of younger generation buyers. Faxes, catalogs, and call centers are…
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Content Marketing
How to Successfully Communicate with Influencers
Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021, and that number is only expected to grow. The second year of the COVID-19 pandemic continued to accelerate the popularity of influencer marketing as consumers remained reliant on online shopping and increased their use of social media platforms as…
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Content Marketing
5 Reasons Companies Are Going Headless
Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important considerations. Headless solutions have been rapidly gaining traction among businesses. According to a recent report, 64% of enterprises are now taking a headless approach. Among enterprise organizations not currently…
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Sales and Marketing Training
Human-Centric B2B Outreach: 7 Techniques for Meaningful Engagement and Lead Generation
Choose customer empathy and customer experience as an important ingredient of your strategy and you might as well have already found the missing piece that can now complete the lead generation puzzle!
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E-commerce and Retail
Thrive Market’s Shopping Cart is Brilliantly Enticing
I’ve been getting back into some healthy eating and saw an ad for Thrive Market. It’s a really amazing specialty shop online where users can filter their site based on virtually any specialty from grass-fed, to dye free, paleo, vegan and dozens of other options. I digress… but be sure to check it out and use my link above so I…
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Advertising Technology
Placeit: Build Your Product Mockup With The Largest Photo and Video Library Online For Digital Mockups
Not every marketing department can afford a photoshoot of users holding a mobile phone with their app or at a desk navigating their SaaS platform. The answer, of course, is to download a mockup and then superimpose a screenshot from your mobile or desktop app on top of it. If you’re not a seasoned Photoshop designer, mocking up a beautiful…
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Content Marketing
10 LinkedIn Profile Tips For Your Networking Success
This infographic from SalesforLife is focused on how a LinkedIn profile can be optimized for selling. Well, in my opinion, every LinkedIn profile should be optimized for selling… otherwise why are you on LinkedIn? Your value in your profession is only as valuable as your professional network. That said, I believe many people do damage by either abusing the platform…
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Advertising Technology
3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms
LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment…
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Content Marketing
Noob Guide to Online Marketing
Although this infographic states that it’s a noob guide, it’s actually quite a thorough look at the strategies involved in developing an inbound marketing strategy online. The channels described include email marketing, lead generation, organic search, paid search, social media, optimization and analytics. The infographic is pretty stunning – and a great checklist for every online marketer. The only glaring…
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Content Marketing
What Motivates You to Share Online? The Psychology of Sharing
We share daily through our blog posts and social presence. Our motivation is pretty simple – when we find fantastic content or discover something ourselves, we want to let you know about it. That makes us a connector of great information and provides value to you, our reader. By doing so, we keep you engaged and hope to deepen our…
