This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Outgrow: Increase Your Content Marketing ROI with Interactive Content
On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content…
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Email Marketing & Automation
EasyDMARC: The All-in-One Email Authentication Solution for DMARC Compliance
Businesses face increasing challenges in securing email communications and protecting their brand reputation. With the rise of phishing attacks, email spoofing, and business email compromise (BEC), organizations need robust solutions to authenticate their email sources and prevent unauthorized use of their domain names. Additionally, compliance with email authentication protocols like Domain-based Message Authentication, Reporting, and Conformance (DMARC) has become crucial,…
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Content Marketing
How To Create A Temporary Login To WordPress Via A Direct Link
I’ve worked across hundreds of clients with WordPress, developing themes, plugins, integrations, etc. For the most part, a tried and tested theme or plugin that has a great rating and reputation operate seamlessly on a client site. But, every so often, a plugin or theme will throw a bug or may even take down the site altogether. This week, I…
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Social Media & Influencer Marketing
Why Location Management Is Critical To Building Trust With Regional Customers
If you were hoping for brick-and-mortar business success over a decade ago, you first had to make sure that your location had a conspicuous sign and a listing in the Yellow Pages. Today, basic business information can be found in several places — but the majority of people (97%, in fact) learn about local businesses online more than anywhere else.…
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Analytics & Testing
Feedier: Capture Actionable Customer Intelligence with AI
Organizations are overwhelmed by customer feedback from countless touchpoints—emails, surveys, reviews, support tickets, etc. The challenge for mid-sized to large enterprises and public institutions isn’t a lack of data; it’s making sense of it all. Traditional feedback analysis methods are time-consuming, heavily reliant on manual processes, and fail to convert insights into real-time action. As a result, customer experience (CX)…
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Analytics & Testing
SumoMe: Lead Generation for Your Site… with Great Support
I was recently reading Jeff Goins’ website and noticed a few integrations that I hadn’t recognized with his WordPress site. I used WordPress Theme Search to do some research. Jeff uses a plugin called SumoMe made by AppSumo. When I checked all of the features of SumoMe, I was impressed. I had some questions regarding the plugins and the SumoMe…
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Advertising Technology
Three Dangers of Affiliate Marketing and How to Avoid Them
The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. What’s more is that, if a company is unaware of them, they risk damaging their brand. For companies to take…
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Customer Data Platforms
Decoding CDP Vendor Claims: What You Need to Know
Customer Data Platforms (CDPs) have emerged as powerful tools for businesses to understand their customers better and drive personalized experiences. However, amidst the promises and buzzwords, lies and misconceptions often lurk. Let’s explore what you need to know about CDP vendors and why CDP projects often fall short. Claim 1: Complete User Interaction Capture One common myth that CDP vendors…
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Customer Data Platforms
You Don’t Have to Replace Your CDP System – You Have to Fill the Gaps
Today’s CDPs struggle to meet the time and availability thresholds organizations need to utilize their data, resulting in lost opportunities and revenue. 67 percent of respondents have onboarded a Customer Data Platform (CDP), yet only 17% have reported high utilization of them. Gartner Here are some of the most common gaps that we hear from organizations when it comes to…
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Email Marketing & Automation
Funnelish: Boost Your eCommerce Conversions Dramatically High-Performing Sales Funnels
Online stores face numerous challenges when converting visitors into customers. From optimizing page load speeds to automating order fulfillment and effectively marketing to potential buyers, online retailers need a comprehensive solution that simplifies the sales funnel process and maximizes conversions. Funnelish Funnelish is an all-in-one platform designed to help eCommerce businesses build and scale high-performance sales funnels. With its user-friendly…
