This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales and Marketing Training
The Crucial Importance of a Coordinated Marketing Strategy in 2024
The marketing and advertising landscape has become more complex and saturated than ever before. Consumers are inundated with messages across many expanding media channels and types. In this environment, having a well-coordinated, omni-channel marketing strategy is critical for businesses to cut through the noise, effectively reach their target audiences, and drive meaningful results. There are several key reasons why a…
- E-commerce and Retail
Thrive Market’s Shopping Cart is Brilliantly Enticing
I’ve been getting back into some healthy eating and saw an ad for Thrive Market. It’s a really amazing specialty shop online where users can filter their site based on virtually any specialty from grass-fed, to dye free, paleo, vegan and dozens of other options. I digress… but be sure to check it out and use my link above so I…
- Content Marketing
Gated or Non-Gated Content: When? Why? How…
Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder. It takes is content that resonates with their needs and interests,…
- Content Marketing
Video Marketing Works
Everyone is making their year-end predictions. I think you can forego all the hoopla and work your marketing strategy this coming year based on all the facts. Multi-channel strategies, marketing automation, mobile and video are going to continue to drive engagement and traffic to your business. Here’s a great infographic with fantastic stats that support your need to implement a…
- Content Marketing
WordPress: Stop Updating Years On Your With This Shortcode To Calculate Years Since
One of the best features of WordPress as a content management system (CMS) is Shortcodes. The flexibility to program dynamic content using shortcodes can help you deploy robust and incredible sites. Shortcodes are substitution strings you can insert into your content that renders dynamic content. I’m helping a client this week where they’re taking one of their products and rolling…
- Analytics & Testing
Distimo: App Analytics, Conversions and App Store Tracking
Distimo provides free mobile app analytics platform for developers as well as app market data. The Distimo platform lets developers track mobile app downloads, app revenue, and app conversions for campaigns in their own app across multiple app stores. Distimo offers their mobile app analytics for free, allowing them to gather incredible volumes of data and improved accuracy in their…
- Analytics & Testing
Outgrow: Increase Your Content Marketing ROI with Interactive Content
On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content…
- Content Marketing
Storyblok: Build and Launch Smarter Content and Campaigns with this Headless CMS
Today’s digital teams are under pressure to build faster, scale seamlessly, and adapt across every channel—without losing control over brand, performance, or user experience. Traditional, monolithic CMSs struggle to keep up, often locking content and presentation together in ways that slow down innovation and silo teams. That’s why the shift to headless CMS is bringing much-needed relief. By decoupling the…
- Content Marketing
How To Create A Temporary Login To WordPress Via A Direct Link
I’ve worked across hundreds of clients with WordPress, developing themes, plugins, integrations, etc. For the most part, a tried and tested theme or plugin that has a great rating and reputation operate seamlessly on a client site. But, every so often, a plugin or theme will throw a bug or may even take down the site altogether. This week, I…
- Customer Data Platforms
Why The One-Sentence Survey Works: Would You Recommend Us to a Friend (or Colleague)?
Would you recommend us to a friend (or colleague)? This question has become a gold standard for gauging customer sentiment. Here, we delve into why this question is so impactful in both B2B and B2C contexts, why it outshines lengthy surveys, and how it can be integrated into a broader customer feedback strategy. The Origins of the One-Sentence Survey The…
