This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Paid and Organic Search Marketing
Using Pinterest to Engage Users and Backlink To Improve Organic Rankings
Pinterest has become the newest big thing in social networks. Pinterest, and others, like Twitter and Facebook, grow a user base faster than the users can learn how to use the service, but a huge user base means that ignoring the service is foolish. It’s an opportunity to grow your brand. We’re using Pinterest at WP Engine, so I’ll be…
- E-commerce and Retail
The Benefits of Testing Coupons and Discounts
Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won’t touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability. There’s little doubt whether or not they work, though. 59% of digital marketers said discounts and bundles are effective for…
- Content Marketing
Storyblok: Build and Launch Smarter Content and Campaigns with this Headless CMS
Today’s digital teams are under pressure to build faster, scale seamlessly, and adapt across every channel—without losing control over brand, performance, or user experience. Traditional, monolithic CMSs struggle to keep up, often locking content and presentation together in ways that slow down innovation and silo teams. That’s why the shift to headless CMS is bringing much-needed relief. By decoupling the…
- Mobile Marketing, Messaging, and Apps
SkAdNetwork? Privacy Sandbox? I stand with MD5s
Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an…
- Event Marketing
zkipster: A Digital Solution for the Elite Event Management
In the world of luxury events, where every detail counts, and expectations are sky-high, event professionals constantly seek solutions that can streamline their operations while elevating the guest experience. zkipster zkipster is a premium event management software that has become a game-changer for those orchestrating high-profile gatherings in fashion, art, sports, entertainment, nonprofits, and corporate sectors. Empowering the Event Planning…
- Analytics & Testing
How to Add a User to Google Analytics
It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need…
- Social Media & Influencer Marketing
How to Create a Successful Local Facebook Marketing Strategy
Facebook Marketing continues to be among the most effective marketing strategies today, especially with its 2.2 billion active users. Just that opens up a vast well of opportunities that businesses can tap. One of the most rewarding albeit challenging way to make use of Facebook is to go for a local marketing strategy. Localization is a strategy that can deliver great…
- Analytics & Testing
How To Use Google Analytics 4 Events to Track Category Popularity in WordPress
Category popularity can help you understand what content your audience finds most engaging. Tracking this data can help you tailor your content strategy and enhance user experiences. Google Analytics 4 (GA4) offers powerful event tracking capabilities, enabling you to monitor your WordPress website’s category views. In this article, we’ll explore how to implement event tracking to measure the popularity of…
- Analytics & Testing
GroupSolver: Harnessing AI and NLP for Real-Time Quant-Qual Market Research
Quickly gathering and interpreting market research data to make informed decisions is critical for brands today. Traditional research methods can be time-consuming and expensive and often fail to capture the full context behind the numbers. To succeed in this competitive landscape, companies need a solution leveraging cutting-edge technology to deliver quantitative and qualitative insights efficiently. GroupSolver GroupSolver is an online…
- Content Marketing
5 Tips For Designing A High-Impact Business Brochure
In today’s digital age, printed leaflets might seem like a marketing relic from the past. However, when designed and written effectively, leaflets can be a powerful tool for grabbing attention, communicating key information, and motivating readers to take action. Studies have shown that physical media like leaflets can create stronger emotional connections and are more memorable than digital content. When…
