This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales Enablement, Automation, and Performance
Video Email: It’s Time For Sales To Get Personal
Video for sales email platforms are critical in this business environment. Here are 4 leaders in the industry along with strategies to get your business started.
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Marketing Tools
MailButler: Finally, An Assistant for Apple Mail that Rocks!
As I write this, I’m currently in mail hell. I have 1,021 unread emails and my non-response is running over into direct messages via social media, phone calls, and text messages. I send about 100 emails and receive about 200 emails every day. And that’s not including subscriptions to newsletters that I love. My inbox is out of control and…
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Customer Data Platforms
The Convergence of CRM, CDP, and AI: Transforming Customer Experience and Maximizing Marketing ROI
As a marketer, you’ve likely heard the terms Customer Relationship Management (CRM) and Customer Data Platform (CDP) thrown around, but understanding their differences and how they can work together is crucial for making informed decisions about your marketing tech stack. In this article, we’ll dive into the similarities and differences between CRMs and CDPs, explore their unique capabilities, and discuss…
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Analytics & Testing
Newlytics: A New Way to Understand Your Marketing
Having worked with a number of small and large companies across multiple industries and various media, we have constantly seen a fundamental problem of companies unable to determine their marketing ROI. Even with large companies that employ teams of marketers with many years of experience, the ability to track results directly back to expenditure is lacking. While digital marketing avenues…