This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
5 Mistakes that Could Get Your Email in the Spam Folder
If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting for months…
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Analytics & Testing
GRIN: Manage Your E-commerce Influencer Marketing In This End-To-End Creator Management Platform
The latest household brands aren’t created through old-school mass advertising—they’re built alongside content creators. Brands that utilize content creators as brand storytellers are now the names on everyone’s lips. And how do they do it? It can’t be bought. It can’t be faked. It must be built, one genuine creator relationship at a time. What is Creator Management? Creator management…
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Content Marketing
WordPress: How To Publish Feeds For Each Category On Your Blog
By default, a WordPress blog has a feed that incorporates all its posts, regardless of category. One way to improve personalization and segmentation for your site visitors is to enable an RSS feed specific to their categories of interest. You can also utilize a category-specific feed to publish an email newsletter. However, you can create custom category feeds for your…
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Analytics & Testing
An Introductory Guide to Pinterest Metrics
Pinterest is a unique blend of a social network and a search engine, where over 459 million monthly active users discover new ideas, products, and inspirations. This platform transcends the traditional boundaries of social media, positioning itself as a tool for visual marketers across various industries, including fashion, home decor, food, and more. By leveraging Pinterest, businesses can tap into…
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Analytics & Testing
5 Data Disconnects and Bad Marketing Assumptions
We recently ran a user experience test of our site, and the results were split. The audience loved our content but were irritated by our advertising – especially where it was sliding in or popping up. While the testing validated the layout of our site, ease of navigation, and quality of our content – it also pointed to something that…
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Customer Data Platforms
Loop & Tie: B2B Outreach Gifting Is Now A Salesforce App In The AppExchange Marketplace
A lesson that I continue to teach people in B2B marketing is that buying is still personal, even when working with large organizations. Decision-makers are concerned with their careers, their stress levels, their work volume, and even their day-to-day enjoyment of their job. As a B2B service or product provider, the experience of working with your organization will often outweigh…
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Paid and Organic Search Marketing
6 Platforms to Get Paid for Posting Links
Do you have a website that collects traffic and attracts an audience? Why don’t you turn it into an additional source of income? Share links online and put money in your pocket. It’s an excellent opportunity for content creators or social media enthusiasts. Are you curious about how it works and where to start? Keep reading to explore top platforms…
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Marketing Infographics
You Might Be Surprised Which B2B Referrals Are Closing
The sales machine at any B2B company has to be fine-tuned, well-oiled, and running full speed to truly make a difference to the bottom line. I believe that many companies suffer simply because they’re so dependent upon new business via cold calls, but their staff doesn’t have the right team in place to do the hard work to achieve success.…
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Advertising Technology
Using Interactive Media to Boost your B2C Promotions
No matter what industry you’re in, if your business is in the B2C sector, chances are pretty good that you’re facing some fierce competition — especially if you’re a brick & mortar store. After all, you know how much and how often consumers shop online nowadays. Folks are still going to brick & mortar stores; but the convenience of purchasing…
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Content Marketing
Cloudimage.io: Cached, Cropped, Resized, or Watermarked Images as a Service
Recently, I’ve been working quite a bit on this site to get the speed up. I’ve removed a ton of the moving parts to simplify how it’s monetized and integrated, but the site speed is still too slow. I’m confident it’s impacting my readership and my organic search reach. After enlisting the assistance of my friend, Adam Small, who operates…
