This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
7 Steps to Creating a Killer Marketing Video
We’re ramping up an animated video for one of our clients at the moment. They have a ton of visitors coming to their site, but we’re not seeing people stick around too long. A short explainer will be the perfect tool to deploy to get their value proposition and differentiation across to new visitors in an impressive way. Studies show…
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Content Marketing
How to Channel Your Marketing Translation Spend to Benefit from the E-commerce Boom
Ecommerce has been a rising trend over the past decade. And with the pandemic, more people are shopping online than ever. E-commerce provides the perfect way to reach demographics all over the world from right behind a computer. Below, we’ll look at the importance of marketing translation services and how to use them to boost your eCommerce sales. Why it Pays to…
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Marketing Infographics
How to Measure the Return on Investment of Social Media
We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though. Here’s a simple example… the CEO of the company tweets on thought leadership…
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Advertising Technology
How Your Martech Stack Fails to Serve the Customer
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better…
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Customer Data Platforms
Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend
The Coronavirus pandemic has brought its own set of challenges and lessons from a societal, personal, and business perspective. Due to economic uncertainty and frozen sales opportunities, it’s been challenging to maintain new business growth. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently)…
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Advertising Technology
Marketing Personalization: 4 Keys to a Successful Foundation
Personalization is all the rage right now but it’s a strategy that can be quite insulting if it’s done incorrectly. Let’s take the most common example – how does it feel when you get an email message where it opens up, Dear %%FirstName%%… isn’t that the worst? While that’s an obvious example, the less obvious is sending irrelevant offers and…
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E-commerce and Retail
ResellerRatings: Review and Reputation Management for Online Merchants
Online merchants face numerous challenges when acquiring customers, increasing conversions, and building brand loyalty. With consumers increasingly relying on online reviews and social proof to make purchasing decisions, it’s crucial for businesses to effectively manage their online reputation and leverage customer feedback to their advantage. ResellerRatings ResellerRatings is a comprehensive ratings and reviews platform that empowers businesses to acquire leads,…
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Paid and Organic Search Marketing
Five Ways Responsive Design is Changing SEO
Responsive design is obviously a big deal; such a big deal that Mashable has hailed 2013 as “the year of responsive design.” Most web professionals understand this — responsive design is changing the way that the Internet looks, feels, and works. There’s something less obvious going on, though. Responsive design also changes SEO. When we look beyond the CSS of responsive design,…
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Analytics & Testing
Information Generation: Reaching Millennials with a Data-Driven Approach
According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted their marketing mix to focus on digital activities, it…
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Content Marketing
Stop Shaming Companies that Bail on Social Media and Content Marketing
shame, shaming, social media, content marketing, weather, local seo, local search, gartner, forrester, speaking, conferences, conference marketing, event marketing,
