This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales and Marketing Training
Digital Transformation: Old Marketer vs. New Marketer
As I researched the Alterian site, I found this excellent diagram on their customer engagement page. The diagram effectively portrays how marketing has changed. It truly makes it clear as to whether or not your marketing has evolved. The strategies and tools marketers employ have dramatically transformed over the years. Technological advancements and data analytics have driven the shift from…
- Paid and Organic Search Marketing
Five Ways Responsive Design is Changing SEO
Responsive design is obviously a big deal; such a big deal that Mashable has hailed 2013 as “the year of responsive design.” Most web professionals understand this — responsive design is changing the way that the Internet looks, feels, and works. There’s something less obvious going on, though. Responsive design also changes SEO. When we look beyond the CSS of responsive design,…
- Content Marketing
12 Critical Home Page Elements
HubSpot is definitely the leader in driving content to drive an inbound marketing strategy, I’ve never seen one company put out so many whitepapers, demos and ebooks. HubSpot now delivers an infographic on the 12 critical elements of a homepage. A homepage needs to wear many hats and serve many audiences who come from many different places. It’s unlike a…
- Content Marketing
Coordinating Global Marketing for One Brand in 23 Countries
As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s…
- Content Marketing
4 Key Takeaways to a Smart Mobile Marketing Strategy
Mobile, mobile, mobile… are you tired of it yet? I think we’re working on mobile strategies with half of our clients right now – from optimizing mobile email templates, to integrating responsive themes, to building mobile applications. In reality, I believe businesses are honestly looking at their web presence backwards since much of the interaction with brands now starts with…
- Content Marketing
Resort Marketing Strategies: Thriving During Economic Stress
In times of economic uncertainty, one might expect luxury or discretionary spending to be the first budget cut. However, history and recent trends demonstrate that people prioritize improving their quality of life even during challenging times, with travel being a prime example. You can still attract guests and thrive with the right marketing strategies. Here, we’ll explore how to craft…
- Social Media & Influencer Marketing
Does Your Business Follow Social Media Etiquette Best Practices?
Social media etiquette… the expression makes me squirm. There’s always someone trying to apply a set of rules to everything nowadays, and I can’t stand it. Of course, there are unacceptable online and offline behaviors, but the beauty of the platform is that you’ll see the results whether you follow the so-called rules. Here’s an example… I follow a large…
- Marketing Books
The Digital Age: So Easy, A Caveman Could Do It…
Today was Book Club day and we had the incredible pleasure of getting on a phone conference with Mikela and Philip Tarlow, the authors of Digital Aboriginal. Digital Aboriginal, by Mikela Tarlow with Philip Tarlow, proposes a rather unique approach for those seeking innovative ways to stay abreast of today’s high-tech business environment: reach back to the “magical, networked, multidimensional…
- Content Marketing
Wondershare UniConverter: Bulk Video Trimming, Conversion, Compression, And Optimization
As marketers work with dozens of video standards – from filetypes for different browsers, dimensions for different channels, and compression for optimal streaming, working through a video editing platform to output the necessary files can be excruciating. The best and most affordable product that I’ve worked with for doing this is Wondershare UniConverter. As an example, my firm is deploying…
- Social Media & Influencer Marketing
Peerlist: Connecting Top Design & Development Talent with Exciting Job Opportunities
As an entrepreneur, employer, and company owner, I used to find the LinkedIn platform amazing value. As a B2B social network, nothing came close to its reach and capabilities. In recent years, though, their push for growth and engagement has added a lot of noise to my profile, and my message requests are now 99% spam. While business people are…
