This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
10 Essentials Elements for Efficient Content Production
Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools that deliver high-quality, targeted and…
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Social Media & Influencer Marketing
Social Media: 3 Tips To Better Connect With Your Customers
In essence, social media is a two-way street where brands can go beyond traditional push marketing and truly engage with their customers to develop loyalty over time. Here are three tips your company can use to better connect with your customers on social media. Tip 1: Set Up A System To Never Miss A Notification If you are publishing high-quality…
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Customer Data Platforms
4 Marketing Lessons To Learn From The 2024 Election Cycle
For several years, I spoke about politics in this publication. It didn’t go well; it was just too polarizing, even leading to people I respected and worked well with never engaging with me again. I’m deliberate in my actions nowadays, having removed my political posts from the publication and restricted my opinions to my personal social media profiles. That said,…
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Marketing Infographics
The Rise of the Progressive SMB
Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C,…
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Analytics & Testing
The 4 Steps to Social Media Marketing
One of Stephen Covey’s The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change is to Begin with the End in Mind. This infographic from BigThunk and Number 8 Communications does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. I especially appreciate this infographic because it…
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E-commerce and Retail
Top Marketing Strategies For Your Small Business Growth in 2024
In thriving economies, consumers (B2C) and businesses (B2B) confidently navigate the customer journey, quickly making purchases and investments. However, during periods of economic uncertainty, both consumers and businesses may become more hesitant, choosing to preserve cash instead of spending or investing. This confusion, tension, and apprehension often occur in an election year. 1. Focus Your Marketing Messaging on Value In…
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E-commerce and Retail
Is Social Commerce a Leading Payment Trend? 5 Ways To Adapt Your Strategy
Thanks to the rapidly increasing popularity of smartphones and platforms such as Facebook, Instagram, and TikTok, social commerce has quickly become part of our everyday lives. Social commerce is a subset of e-commerce that integrates social media and online social interactions into buying and selling. Unlike traditional e-commerce, which typically occurs in dedicated online stores and focuses on product listings…
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Customer Data Platforms
Snov.io: A Complete Platform For Email Prospecting And Cold Outreach
There’s not a day that goes by that I do not receive an email about a product, service, or other company interested in somehow doing business with mine. It’s a strategy that clearly works – or else companies wouldn’t invest heavily in prospect data, tracking systems, and sales teams to reach out to prospective customers. While it may be classified…
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Email Marketing & Automation
The Advantages of Triggered Emails
Emails are typically utilized for push marketing and are a one-to-many message. Within the industry, this is fondly known as batch and blast. The timing is up to the sender. Triggered email differs, combining a custom template and user data to send an email message when a specific event occurs. The event triggers the email. Triggered emails are sent directly…
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Artificial Intelligence
Marketing Orchestration: The Conductor of Your Customer Journey
Nowadays, both business customers and consumers interact with brands across a growing number of channels and touchpoints. This intricate web of interactions requires a sophisticated approach to marketing. Enter marketing orchestration, a strategy that unifies all marketing efforts to create seamless, personalized customer experiences. Table of ContentsWhat is Marketing Orchestration?Marketing Orchestration ExamplesConsumer Marketing OrchestrationBusiness Marketing OrchestrationThe Martech Stack: From Siloed Struggles to…
