This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Why Medium.com Is Critical for Your Marketing Strategy
The best tools for online marketing are constantly changing. In order to keep up with the times, you need to keep your ear to the ground, to pick up the newest and most effective tools for audience building and traffic conversion. SEO blogging strategies emphasize the importance of “white hat” content and sharing, so you can leverage business blogs, authority…
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Marketing Infographics
The Future of Mobile
Every few days, my daughter and I get in an argument over who has the charging cord. I covet my cord and she tends to leave her cord in her car. If our phones are both down to single digit charge percentages… watch out! Our phones have become part of our person. It’s our connective tissue to our friends, our…
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Paid and Organic Search Marketing
Interview with Steven Woods: Digital Body Language
Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language. Google Voice allows you to record your incoming calls (press 4 to start and stop recording) and then places them directly in your Google Voice inbox. I thought this was a great way to begin…
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Content Marketing
How to Rebrand Your Business Without Losing Traffic
Not many companies have everything figured out the moment they launch their website. On the contrary, almost 50% of small businesses don’t even have a website, let alone a brand image that they want to develop. The good news is you don’t necessarily have to have it all figured out right off the bat. When you’re just starting out, the…
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Analytics & Testing
How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line
The last year had implications across industries, and you’re likely on the verge of a competitive shuffle. With CMOs and marketing departments recovering from a year of scaled-back spending, where you invest your marketing dollars this year can reposition you within your market. Now is the time to invest in the right data-driven technology solutions to unlock better marketing insights. Not…
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Content Marketing
Blocksy: Why Patterns And The Gutenberg Editor Are The Optimal Solution For WordPress Theme Development
As the demand for building faster, more efficient websites grows, web developers and designers increasingly turn to WordPress’s block-based architecture to streamline their workflows. However, many still face challenges like slow page builders, repetitive design tasks, and bloated code that impacts site performance. Table of ContentsGutenberg EditorUnderstanding Blocks and PatternsBlocksy: The Ultimate Theme StarterWhy Blocksy is the Perfect Theme for…
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Content Marketing
The Best Resources to Ramp Up Your Corporate Blogging Strategies
In preparation for speaking to a local business group about Corporate Blogging, I’ve gathered quite a few resources from many sites. I would be remiss if I didn’t publicly thank them. I’m also providing a handout to folks with resources and links back to these folks’ websites. In the past, I was against corporate blogging as a strategy. I penned…
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Paid and Organic Search Marketing
gShift: A Case Study in SaaS Onboarding Best Practices
We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding strategies. First, I believe there are…