Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content Marketingmedium

    Why Medium.com Is Critical for Your Marketing Strategy

    The best tools for online marketing are constantly changing. In order to keep up with the times, you need to keep your ear to the ground, to pick up the newest and most effective tools for audience building and traffic conversion. SEO blogging strategies emphasize the importance of “white hat” content and sharing, so you can leverage business blogs, authority…

  • Marketing Infographicsfuture of mobile

    The Future of Mobile

    Every few days, my daughter and I get in an argument over who has the charging cord. I covet my cord and she tends to leave her cord in her car. If our phones are both down to single digit charge percentages… watch out! Our phones have become part of our person. It’s our connective tissue to our friends, our…

  • Marketing Infographicsperfect facebook contest app

    What are the Elements of the Best Facebook Contest Apps?

    Today I actually had the pleasure – thanks to an invite from Jay Baer – of sharing tacos and Margaritas with the leadership team from ShortStack out at Social Media Marketing World. I made sure to let the team from ShortStack know how much we’ve enjoyed our ongoing relationship. Sara from the ShortStack team has been feeding us with great…

  • Paid and Organic Search Marketing
    digital body language

    Interview with Steven Woods: Digital Body Language

    Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language. Google Voice allows you to record your incoming calls (press 4 to start and stop recording) and then places them directly in your Google Voice inbox. I thought this was a great way to begin…

  • Content Marketing
    rebrand

    How to Rebrand Your Business Without Losing Traffic

    Not many companies have everything figured out the moment they launch their website. On the contrary, almost 50% of small businesses don’t even have a website, let alone a brand image that they want to develop. The good news is you don’t necessarily have to have it all figured out right off the bat. When you’re just starting out, the…

  • Analytics & Testingdata driven culture

    How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line

    The last year had implications across industries, and you’re likely on the verge of a competitive shuffle. With CMOs and marketing departments recovering from a year of scaled-back spending, where you invest your marketing dollars this year can reposition you within your market. Now is the time to invest in the right data-driven technology solutions to unlock better marketing insights. Not…

  • Content MarketingTrew Marketing: State of Marketing to Engineers 2024

    From AI to Events: Key Insights for Marketing to Technical Audiences in 2024

    The marketing landscape for engineers and technical professionals continues evolving rapidly, with digital channels increasingly playing a central role. The 2024 State of Marketing to Engineers Report, offers valuable insights for marketers looking to reach this specialized audience effectively. Online Research Dominates the Buying Process One of the most striking findings is that technical buyers now spend an average of…

  • Content MarketingBlocksy: Native Gutenberg Theme Development with Blocks and Patterns

    Blocksy: Why Patterns And The Gutenberg Editor Are The Optimal Solution For WordPress Theme Development

    As the demand for building faster, more efficient websites grows, web developers and designers increasingly turn to WordPress’s block-based architecture to streamline their workflows. However, many still face challenges like slow page builders, repetitive design tasks, and bloated code that impacts site performance. Table of ContentsGutenberg EditorUnderstanding Blocks and PatternsBlocksy: The Ultimate Theme StarterWhy Blocksy is the Perfect Theme for…

  • Content MarketingCorporate blogging resources online and books

    The Best Resources to Ramp Up Your Corporate Blogging Strategies

    In preparation for speaking to a local business group about Corporate Blogging, I’ve gathered quite a few resources from many sites. I would be remiss if I didn’t publicly thank them. I’m also providing a handout to folks with resources and links back to these folks’ websites. In the past, I was against corporate blogging as a strategy. I penned…

  • Paid and Organic Search Marketing
    onboarding

    gShift: A Case Study in SaaS Onboarding Best Practices

    We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding strategies. First, I believe there are…

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