This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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3 Ways Organic Marketing Can Help You Make The Most Out Of Your Budget In 2022
Marketing budgets plummeted to a record low of 6% of company revenue in 2021, down from 11% in 2020. Gartner, The Annual CMO Spend Survey 2021 With expectations as high as ever, now is the time for marketers to optimize spending and stretch their dollars. As companies allocate fewer resources to marketing—but still demand a high return on ROI—it doesn’t…
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5 Hints on How to Leverage Social Media Customer Reviews
The marketplace’s a tough experience, not just for the big brands but also for the average. Whether you own a huge business, a small local store, or an internet platform, your chances of climbing the niche ladder are slim unless you take good care of your customers. When you are preoccupied with your prospects’ and customers’ happiness, they’ll quickly answer…
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The Ultimate Email Marketing Cheatsheet
There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best results? Which should you focus on more than another? With average performers spending most of their time on creative development…
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What are the Elements of the Best Facebook Contest Apps?
Today I actually had the pleasure – thanks to an invite from Jay Baer – of sharing tacos and Margaritas with the leadership team from ShortStack out at Social Media Marketing World. I made sure to let the team from ShortStack know how much we’ve enjoyed our ongoing relationship. Sara from the ShortStack team has been feeding us with great…
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The Top Marketing Tactics for Lead Generation
We touched base with an old client today who hasn’t worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe we’re pushing our clients further down the road to rich content strategies and marketing automation. It winds up, we’re on…
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How Taking a Mindful Approach to AI Cuts Down on Biased Data Sets
AI-powered solutions need data sets to be effective. And the creation of those data sets is fraught with an implicit bias problem at a systematic level. All people suffer from biases (both conscious and unconscious). The biases can take any number of forms: geographic, linguistic, socio-economic, sexist, and racist. And those systematic biases are baked into data, which can result…
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5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team requires it. Flat budgets produce flat…
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Crafting Identity: The Artistry Behind Brand Identity Services
The need for a distinct brand identity has never been more crucial in the vast marketplace of products and services, where competition is fierce, and attention spans are fleeting. Brands are more than just logos and taglines; they’re storytellers, weaving narratives that resonate with consumers on emotional levels. Enter the artisans of brand identity services, the unsung heroes behind the…
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5 Proven Times to Send Your Automated Emails
We’re huge fans of automated emails. Companies don’t often have the resources to touch each prospect or customer on a frequent basis, so automated emails can have a dramatic impact on your ability to communicate and nurture both your leads and customers. Emma has done a fantastic job in pulling together this infographic on the top 5 most effective automated…
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The Steep Benchmark Curve on Mobile App User Retention
Designing, deploying and maintaining a mobile application for your prospects or customers continues to be a significant investment for companies. The question is whether or not the strategy actually works. In the 7 years, we’ve consulted on and built one mobile application for a client. Why? It’s a busy marketplace and expensive to get traction in. adjust analysis shows that…
