This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
Navigating Sales Tax for SaaS Businesses: Best Practices and Platforms
As Software as a Service (SaaS) businesses continue to grow and expand their customer base across different states, it’s crucial to understand the complexities of sales tax compliance. Each state has its rules and regulations regarding the taxation of SaaS products, making it challenging for businesses to stay compliant. This article will discuss best practices, do’s and don’ts, and platforms…
- Content Marketing
Best Practices for Email Outreach to Influencers
Since we’re pitched by public relations professionals on a daily basis, we get to see the best and worst of email outreach pitches. We’ve shared before how to write an effective pitch and this infographic is a great follow-up that encompasses the greater progress. The fact is that companies need to build awareness and authority for their brand online. Writing…
- Sales and Marketing Training
Sales Impact Academy: Learn How To Upskill Your B2B Sales With The World’s Best Talent
The traditional higher education system has let the world of B2B down, with a complete lack of formal, structured education across the entire industry. This major oversight has led to totally inconsistent core technical skills across every role in go-to-market teams from leadership through to SDRs, AEs, CSMs, marketing, and revenue operations. Early in my business, I had the fortune…
- Artificial Intelligence
Marketing: Generating Value with AI
AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a past memory of Rafael Nadal, and type a text prompt in a simple generative AI interface to generate a poster…
- E-commerce and Retail
Memorial Day: Tips For Retailers Who Will Celebrate Freedom By Honoring Our Fallen
Memorial Day, observed annually on the last Monday of May in the United States, is a day of remembrance and gratitude for the brave men and women who sacrificed their lives in service to their country. While often confused with Veterans Day, which honors all military veterans, Memorial Day specifically pays tribute to those who died while serving in the…
- Content Marketing
WordPress: Create Sidebars Automatically For Each Category
I’ve been simplifying this site to improve speed times and to attempt to monetize the site better without irritating my readers. There are multiple ways that I’ve monetized the site… here they are from most to least lucrative: Direct sponsorships from partner companies. We work on collective strategies that incorporate everything from webinars to social media shares to promote their…
- Content Marketing
5 Not-So-Common Use Cases For A Customer Data Platform (CDP)
When it comes to marketing and customer management, organizations are constantly seeking innovative ways to leverage data for strategic advantage. While Customer Data Platforms (CDPs) are often associated with personalized marketing and improved customer experiences, their capabilities extend far beyond these well-known applications. Here are five not-so-common yet highly impactful use cases of a CDP, showcasing how these platforms can…
- Advertising Technology
BizX: Save Cash and Grow Your B2B Business Through This Barter Marketplace
Running a startup, agency, or small business can be exhilarating, but it often comes with the challenge of managing cash flow while meeting various needs. Juggling expenses, investing in growth, and ensuring you have enough cash to cover the unexpected can be a constant source of stress. What if there was a way you could access the services you need…
- Marketing Tools
How to Automate Your Marketing Workflows for Increased Productivity
Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation. Eighty-six percent of managers believe…
- Content Marketing
WordPress and MySQL: What’s Your Word Count?
There’s been some talk on blogs about the average word count of a WordPress post. Some light has been shed that search engines will only weigh the impact of the first x number of characters, where x is currently unknown. As a result, anything after that is simply a waste of words. I’m rather garrulous with my blog posts so…
