This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
How to Automate Your Marketing Workflows for Increased Productivity
Are you struggling to boost productivity across your business? If so, you’re not alone. ServiceNow reported that managers today are spending roughly 40 percent of the work week on administrative tasks—meaning they have just over half the week to focus on important strategic work. The good news is that there is a solution: workflow automation. Eighty-six percent of managers believe…
-
Gyre: How To Increase YouTube Reach and Views with Pre-Recorded Video Streaming Loops
In the highly competitive world of video marketing, growing a channel and keeping your audience engaged is more challenging than ever. With millions of creators producing fresh content daily, standing out can feel like a never-ending task. How can content creators—whether musicians, educators, podcasters, or influencers—effectively increase their reach and retain viewer attention? One emerging strategy is cyclic streaming, which…
-
Botco.ai: HIPAA-Compliant Conversational Marketing Solution
Botco.ai’s HIPAA-Compliant conversation platform continues to advance, adding Contextual Chat Marketing and an advanced analytics dashboard. Contextual Chat Marketing enables marketers to initiate customized conversations with prospects and customers based on how they came to visit the company’s website or media properties.The new analytics dashboard provides deep insights into visitor questions and behaviors. Together with Botco.ai’s integrations with email, CRM,…
-
3-D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life
As we increasingly run our work and personal lives online, B2B relationships and connections have entered a new hybrid dimension. Account-Based Marketing (ABM) can help deliver relevant messaging amidst changing conditions and locations — but only if companies match new workplace complexities with new dimensions of technology that harness quality data, predictive insights, and real-time synergies. Catalyzed by the COVID-19…
-
Kiflo: Empowering Referral, Affiliate, and Partner Programs
Companies increasingly recognize the power of partnerships to drive growth and expand market reach. However, managing partner programs can be complex and time-consuming, often involving manual processes, disparate tools, and fragmented communication channels. This inefficiency can hinder the potential of even the most promising partnerships. Kiflo Kiflo is an all-in-one partner relationship management (PRM) platform. It offers a comprehensive solution…
-
PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors
Exit intent technology (What is it?). Digital marketing’s version of KC and The Sunshine Band’s Please Don’t Go. We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include the proposition of discount codes or newsletter sign-up prompts. Some…
-
WordPress and MySQL: What’s Your Word Count?
There’s been some talk on blogs about the average word count of a WordPress post. Some light has been shed that search engines will only weigh the impact of the first x number of characters, where x is currently unknown. As a result, anything after that is simply a waste of words. I’m rather garrulous with my blog posts so…
-
Sales Impact Academy: Learn How To Upskill Your B2B Sales With The World’s Best Talent
The traditional higher education system has let the world of B2B down, with a complete lack of formal, structured education across the entire industry. This major oversight has led to totally inconsistent core technical skills across every role in go-to-market teams from leadership through to SDRs, AEs, CSMs, marketing, and revenue operations. Early in my business, I had the fortune…
-
Do You Need Terms and Conditions, Privacy and Cookie Policies?
Communication and commercial dealings have always gone hand-in-hand. This is true more so now than ever before, with our ever-increasing accessibility to online devices, whether on our computers, tablets or mobile phones. As a result of this instantaneous access to new information, the company website has become a key tool for businesses to deliver their products, services, and culture to…
-
Overwhelmed By Digital Data Management? Here’s How Retailers Can Build Better Experiences For Consumers
Let’s face it: digital data is daunting, and many organizations will repeatedly hear the phrase, “We didn’t tag for that” while trying to build better experiences for consumers. In the retail sector, digital data is the most important and valuable dataset to solve for. With so many confusing topics out there around things like a “cookieless future,” it can be…
