This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
The Do’s and Don’ts of Holiday Branding According to 99designs
The nights are silent, the dreidels are drying, and your customers are opening their wallets. If you can make your brand part of their holiday season in a natural and charming way, they’ll remember you well into the New Year. Here are some helpful Do’s and Don’ts to help you navigate the season. Do: maintain your authenticity If your typical…
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Paid and Organic Search Marketing
Google Authorship Was Discontinued, But rel=”author” Doesn’t Hurt
Google Authorship was a feature that allowed Google to identify the author of a piece of content and display their name and profile photo alongside the content in search engine result pages (SERPs). It also was included as a direct ranking factor for content. Authorship was designated by adding rel=”author” markup to the content, which linked it to the author’s…
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E-commerce and Retail
Where To Order Custom Eco-Friendly, Sustainable Packaging For Your E-commerce Products
Rarely does a week go by that I’m not getting some kind of delivery to my home. I have a very busy life so the convenience of getting an Amazon Key delivery of items or groceries inside my garage is too hard to pass up. That said, I am quite conscious of the fact that there’s a lot of waste…
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Email Marketing & Automation
ToutApp: Sales Tracking, Templates and Analytics
For the large sales organization, outbound sales representatives have the unenviable position of having to communicate with piles of leads sometimes to connect with those one or two prospects that will convert. New marketing automation systems such as our sponsor Right On Interactive manage lead scoring and nurturing communications for the masses, but the sales staff still needs to produce…
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Content Marketing
WordPress: How To Disable The New Widgets Administration
Every once in a while there’s a new feature in WordPress that just doesn’t appear to be well thought out. I believe one of these was when WordPress decided to go full-force with its Gutenberg editor and apply it to widget administration as well. I shared this recently in an article on the challenges of using WordPress as your CMS.…
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Sales and Marketing Training
Top 3 Must-Haves for Your Digital Marketing in 2023
The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to keep up. While trends come and go, there are tools every marketer can utilize to be innovative, authentic, and effective.…
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Content Marketing
WordPress: Best Practices for Worry-Free Backups and Restoration
When backing up your WordPress site, it’s essential to follow best practices to ensure the safety and integrity of your data. While numerous plugins are available for backing up the CMS, it’s crucial to understand the importance of not relying solely on local backups. Local backups stored on the same server as your WordPress installation can be problematic in various…
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Content Marketing
How To Program a Days Until Message in PHP (or WordPress Shortcode)
If you’re in retail or e-commerce, you’re likely always counting down to the upcoming retail holiday to provide a sense of urgency for your audience. Years ago, I implemented a solution like this for a client and wanted to share how easy it is. PHP: Days Until Below is a PHP function where you can pass the month, day, and…
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E-commerce and Retail
EKOM: Predict Non-Branded E-commerce Keyword Trends To Optimize For Demand
Today’s e-commerce landscape is fiercely competitive. Businesses face numerous challenges regarding search engine optimization (SEO). The process is often slow, labor-intensive, and yields unpredictable results. Many online retailers find themselves trapped in a cycle of constant adaptation, struggling to keep up with algorithm changes and emerging trends. The need for a more responsive, data-driven approach to e-commerce SEO has never…
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Content Marketing
What is Net Neutrality?
The term Net Neutrality was coined by Columbia University media law professor Tim Wu in 2003. The questions raised in discussions of open access and network neutrality are basic to both telecommunications and innovation policy. The promotion of network neutrality is no different than the challenge of promoting fair evolutionary competition in any privately owned environment, whether a telephone network, operating system, or even…
