This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The 5 Essential Steps of Building a Profitable Email List
A robust email list is like having a treasure trove of potential customers at your fingertips. Whether you’re starting from scratch or looking to expand your existing list, effective email list building is key. At Martech Zone, at one time, we had over 30,000 subscribers to our email newsletter. However, upon deeper review, we noticed that most of that list…
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WordPress: Track Site Searches with Google Analytics
Google Analytics has a nice feature, the ability to track internal searches on your site. If you’re running a WordPress blog, there’s quite a simple way to set up Google Analytics Site Search: Select your site in Google Analytics and click Edit. Navigate to a view in which you want to set up Site Search. Click View Settings. Under Site…
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Amplemarket: Stop Guessing, Start Growing with AI-Powered B2B Sales Intelligence
Relying on outdated methods and guesswork simply won’t cut it for B2B sales. To truly excel, you need a solution that empowers your team with the insights and tools they need to close deals faster and more efficiently. Traditional sales often involve juggling multiple platforms, sifting through mountains of data, and struggling to maintain high deliverability rates. This wastes valuable…
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Here’s How You Don’t Get Burned with Influencer Marketing
We’ve written before about the traps of influence marketing. As one who is compensated from time to time as an influencer, I’m skeptical of how many influence marketing relationships are setup. Case in point, earlier this year I was invited to the Brickyard because I’m a local influencer on social media. There were a bunch of folks invited from social…
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Social Marketing for Travel and Hospitality
We have a client in the travel insurance industry that does an amazing job leveraging social media to grow their business. By becoming a great destination of travel news and advice, they’ve continued to increase growth. Led by Bryant Tutterow and Muhummad Yasin, we’ve been amazed at how streamlined and productive their team has been in such a highly regulated…
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Capsule: Customer Relationship Management and Sales Pipelines Made Simple
Over the years, I’ve implemented, integrated, used, and optimized many customer relationship management (CRM) platforms for my companies and clients. Prospects and clients often ask us what the best CRM platform is on the market. There is no best. In my opinion, a CRM with a great return on investment has three factors that impact its effectiveness: Process Alignment –…
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Why Contextual Targeting Is Critical For Marketers Navigating The Cookie-Less Future
We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic campaigns, in brand-safe environments. While this presents many challenges, it also presents many opportunities for marketers to unlock more intelligent contextual targeting tactics. Preparing For A Cookie-Less Future The increasingly privacy-savvy consumer is now…
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The 12 Most Effective Automation Sequences Deployed by Brands for the Marketing Funnel
Your prospects and customers are bombarded with information and choices, so you must be smart about your marketing efforts to meet their expectations but not badger or overcommunicate. Marketing automation workflows enable companies to deliver personalized experiences at scale across outbound channels: Email: Still a cornerstone of digital marketing, email allows for personalized messaging, targeted campaigns, and direct communication with…
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The B2B Social Selling Journey: Building Trust and Closing Deals
Inbound versus outbound always seems to be a debate between sales and marketing. Sometimes, sales leaders think if they had more people and more phone numbers that, they could make more sales. Marketers often think that if they just had more content and a larger budget for promotion, they could drive more sales. Both may be true, but the culture…
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Facebook’s Latest Features Help SMBs Survive COVID-19
Small-and-medium-sized businesses (SMBs) face unprecedented challenges, with 43% of businesses having temporarily closed due to COVID-19. In light of ongoing disruption, tightening budgets, and cautious reopening, companies that serve the SMB community are stepping up to offer support. Facebook Provides Critical Resources For Small Businesses During The Pandemic Facebook recently launched a new free paid online events product for SMBs on its platform –…
