This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Stats That Will Help Get You More Instagram Likes and Follows
A few weeks ago, Jenn Lisak spoke with Dave – also known as Kewiki – about visual communication strategies online. If you’ve not followed Kewiki… his account is a must follow. He’s nearing a quarter of a million followers and the incredible visual work he puts online daily will take your breath away. Dave is a great example of how…
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Social Media & Influencer Marketing
The 5 Social Media Misconceptions of Businesses
Recently, I was interviewed and asked what misconceptions companies make when developing and implementing their social media strategy. My experience may run counter to many of the gurus out there, but – in all honesty – I think this industry is finally matured and the results speak for themselves. Social Media Misconception #1: Social Media is a Marketing Channel Companies…
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Sales Enablement, Automation, and Performance
The B2B Social Selling Journey: Building Trust and Closing Deals
Inbound versus outbound always seems to be a debate between sales and marketing. Sometimes, sales leaders think if they had more people and more phone numbers that, they could make more sales. Marketers often think that if they just had more content and a larger budget for promotion, they could drive more sales. Both may be true, but the culture…
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Content Marketing
Not Everyone Can See Your Website
For website managers at many businesses, large and small, this past season was the winter of their discontent. Beginning in December, dozens of art galleries in New York City were named in lawsuits, and the galleries weren’t alone. Many hundreds of suits have been recently filed against businesses, cultural institutions, advocacy groups and even the pop phenomenon Beyoncé, whose website was named in…
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Sales and Marketing Training
The New Marketing Mandate: Revenue, Or Else
Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak. However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen. When I joined Salesforce in 2009, we were just coming off the heels of the Great Recession. Our mentality as marketers was directly influenced by the…
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Sales Enablement, Automation, and Performance
Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun
Imagine there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this extraordinarily important, strategic group of people didn’t have a solution designed for them. Instead, they had to combine their work using custom solutions and spreadsheets. Yet this underserved group…
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Customer Data Platforms
Capsule: Customer Relationship Management and Sales Pipelines Made Simple
Over the years, I’ve implemented, integrated, used, and optimized many customer relationship management (CRM) platforms for my companies and clients. Prospects and clients often ask us what the best CRM platform is on the market. There is no best. In my opinion, a CRM with a great return on investment has three factors that impact its effectiveness: Process Alignment –…
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Analytics & Testing
Omniconvert: Boosting Revenue Through Advanced Experimentation and Personalization
E-commerce businesses face the ongoing challenge of converting website traffic into paying customers. With acquisition costs rising, companies need to maximize the value of their existing traffic and find ways to boost conversions and revenue. Many struggle to test different website elements effectively, personalize the user experience (UX), and gather meaningful customer insights. Without the right tools and strategies, businesses…
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E-commerce and Retail
How to Design Your Shopping Cart Abandonment Email Campaigns
There’s no doubt designing and executing an effective shopping cart abandonment email campaign works. In fact, more than 10% of cart abandonment emails opened, are clicked. And the average order value of purchases through cart abandonment emails is 15% higher than usual purchases. You cannot measure much more intent than a visitor to your site adding an item to your…
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Marketing Books
Kiss Theory Good Bye: The Five Crippling Habits of Companies
Yesterday, I completed reading Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. If I were to rank it, it may be a 3 or 4 out of 10. It’s a quick read and the message behind it is both timely and incredibly important. In all honesty, though, it could have been published as a white paper and had…
