This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
How I Optimized My Featured Images For Social Media And Increased Social Traffic by 30.9%
Late last November, I decided to test out optimizing my featured images for social media to see if it would have any benefit. If you’ve been a reader or subscriber for some time, you know that I’m constantly utilizing my site for my own experiments. Designing a more compelling image that’s shared on social media adds 5 or 10 minutes…
-
10 Steps to Build a Better B2B Twitter Strategy
I recently read that Twitter still has twice as many users as does LinkedIn. With the plethora of Twitter apps and integration, the ease with which tweets are amplified is also much much greater. As a B2B Twitter user myself, I’m always working my Twitter strategy to continue to build a following and attract the most relevant audience. Here are…
-
WordPress: Add a Top Message Bar
With the new site, I’d been looking for a top bar for WordPress for quite some time. Our last theme design actually had an entire section that could be pulled down that advertised our email subscription. This increased the number of subscribers so significantly that I incorporated the subscribe field directly into the header of the theme. Now I just…
-
The 8 Step Approach to Successful Content Marketing
Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and…
-
How Are Drones Being Utilized for Sales and Marketing?
For each roofing client that I’ve had, I encouraged them to buy a drone. I have my own to assist when we need some great photos of the properties they work on, but I encourage them to have them on every job. Today’s drones practically fly themselves, and most have incredible cameras built in with up to 4K resolution. It…
-
How Are You Marketing Your Brand’s Sustainability and Diversity?
Earth Day was this week and we saw the typical run of social posts where companies promoted the environment. Unfortunately, for many companies – this only happens once a year and the other days they go back to business as usual. Last week, I completed a marketing workshop at a large company in the healthcare industry. One of the points…
-
Not Every Piece of Content Needs to Tell a Story
Stories are everywhere, and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to connect with me online emotionally. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories.…
-
A Manifesto for Responsible Marketing in the Age of AI and Automation
Artificial intelligence (AI), data, and automation increasingly drive marketing strategies; we must establish a framework for responsible marketing practices as marketing professionals. While there are tools that can be used for consumers and businesses to defend against the onslaught of autonomous, personalized, and targeted communications that are coming… irresponsible marketers will still have destructive potential with minimal investment that can…
-
Cultivating Your Content Marketing Garden: How to Grow Your Reach with a Corporate Blog
A corporate blog can be likened to a thriving garden in content marketing. Just as a garden requires careful cultivation to produce a bountiful harvest, a successful blog needs nurturing and attention to grow its reach and yield a loyal readership. Let’s explore how you can tend to your content marketing garden and reap the rewards of a well-maintained corporate…
-
Redesigning E-mail: 6 Features That Need Re-Thinking
Depending on who you ask, e-mail has been around for between 30 and 40 years. Its value is obvious, with applications spanning across both social and professional aspects of life. What’s also apparent, however, is how outdated e-mail technology really is. In many ways, e-mail is being retrofitted to remain relevant to the growing needs of today’s users. But how…
