This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Autopilot Launches Insights, a Customer Journey Tracker for Marketers
82% of customers stopped doing business with a company in 2016 after a bad experience according to Mary Meeker’s latest Internet Trends Report. Lack of data and insights could be preventing marketers from advancing in their careers: new data shows that One-third of marketers lack the data and analytics they need to assess their performance, and 82% said better analytics…
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Advertising Technology
Social Media Advertising is a Failure
When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data. Data directed our testing and verbiage in direct marketing and advertising, gave us accurate reporting and measurement, and provided us with a much clearer picture of who they were, what they wanted, where they were, where they wanted and how they wanted…
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Content Marketing
YouTube: How To Provide Your Agency or Videographer With User Access To Your Channel
Yet again, I’m working with a business that is leaving an agency and working with me to optimize their YouTube presence… and, yet again, the agency that they were working with has ownership of all of their accounts. I’ve been complaining about agencies that do this for over a decade now and advising businesses to never do this. Nor should…
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Paid and Organic Search Marketing
How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to e-commerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more…
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Sales Enablement, Automation, and Performance
Amplemarket: Stop Guessing, Start Growing with AI-Powered B2B Sales Intelligence
Relying on outdated methods and guesswork simply won’t cut it for B2B sales. To truly excel, you need a solution that empowers your team with the insights and tools they need to close deals faster and more efficiently. Traditional sales often involve juggling multiple platforms, sifting through mountains of data, and struggling to maintain high deliverability rates. This wastes valuable…
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Marketing & Sales Videos
Does Snapchat Really Matter to Marketers?
In an impromptu poll in our community, 56% of respondents said they had no plans this year of utilizing Snapchat for marketing. Only 9% stated that they were using it and the rest said that they hadn’t decided yet. That’s not exactly a standing ovation for a network that’s skyrocketing in growth. Personally, I find it confusing and still fumble…
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Content Marketing
ICanLocalize: Affordably Translate Your Business Site To Reach New Audiences
My agency is working assisting a bilingual healthcare-related company to build out their site, optimize it for search, and to develop marketing communications out to their clients. While they had a nice WordPress site, the people that built it depended on machine translation for visitors who spoke Spanish. There are three challenges with the site’s machine translation, though: Dialect –…
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Content Marketing
5 Tools That Will Improve Your Results from Blogging
A blog can be a great source of traffic to your website, but creating blog posts is time-consuming, and we don’t always get the results we want. When you blog, you want to ensure you get maximum value from it. In this article, we’ve outlined 5 tools that will help improve your results from blogging, leading to more traffic and,…
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Content Marketing
WP Rocket: How to Improve Your WordPress Core Web Vitals
Website speed has become increasingly critical for user experience (UX), organic search rankings (SEO), and conversions. Yet many WordPress site owners struggle to optimize performance, spending hours tweaking settings and testing different plugins. What if there was an easier way to boost your site speed dramatically with just a few clicks? WP Rocket WP Rocket is a premium WordPress caching…
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Marketing Infographics
What is Google RankBrain?
Context, intent, and natural language or all inhibitors of the simple keyword-based queries. Language isn’t easy to comprehend, so if you can begin to store patterns of speech and include contextual markers to search predictions, you can increase the accuracy of results. Google is utilizing artificial intelligence (AI) to do just that What is Google RankBrain? RankBrain is an advancement…
