This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
ICanLocalize: Affordably Translate Your Business Site To Reach New Audiences
My agency is working assisting a bilingual healthcare-related company to build out their site, optimize it for search, and to develop marketing communications out to their clients. While they had a nice WordPress site, the people that built it depended on machine translation for visitors who spoke Spanish. There are three challenges with the site’s machine translation, though: Dialect –…
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Content Marketing
5 Tools That Will Improve Your Results from Blogging
A blog can be a great source of traffic to your website, but creating blog posts is time-consuming, and we don’t always get the results we want. When you blog, you want to ensure you get maximum value from it. In this article, we’ve outlined 5 tools that will help improve your results from blogging, leading to more traffic and,…
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Content Marketing
WP Rocket: How to Improve Your WordPress Core Web Vitals
Website speed has become increasingly critical for user experience (UX), organic search rankings (SEO), and conversions. Yet many WordPress site owners struggle to optimize performance, spending hours tweaking settings and testing different plugins. What if there was an easier way to boost your site speed dramatically with just a few clicks? WP Rocket WP Rocket is a premium WordPress caching…
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Marketing Infographics
What is Google RankBrain?
Context, intent, and natural language or all inhibitors of the simple keyword-based queries. Language isn’t easy to comprehend, so if you can begin to store patterns of speech and include contextual markers to search predictions, you can increase the accuracy of results. Google is utilizing artificial intelligence (AI) to do just that What is Google RankBrain? RankBrain is an advancement…
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Advertising Technology
Contextual Targeting: The Answer to Brand-Safe Ad Environments?
Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale. More importantly, they need to demonstrate empathy and present their messaging in brand-safe environments. This is where the power of contextual targeting comes into play. Contextual targeting is a way to target relevant audiences using keywords and…
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Marketing Tools
How Are Drones Being Utilized for Sales and Marketing?
For each roofing client that I’ve had, I encouraged them to buy a drone. I have my own to assist when we need some great photos of the properties they work on, but I encourage them to have them on every job. Today’s drones practically fly themselves, and most have incredible cameras built in with up to 4K resolution. It…
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Email Marketing & Automation
How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making location tracking far more generic. While the introduction of MPP may seem revolutionary and even radical to some, other major…
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Mobile Marketing, Messaging, and Apps
Starbucks: Designing The Perfect Mobile App
On my next radio show, I’ll be discussing the Starbucks Mobile application which garnered the 2012 Mobile Marketer of the Year Award. In my opinion, it’s truly a great mobile application that bridges the marketing gap between online and in-store purchasing. Features that make the app so successful Usability – the application has a primary navigation bar across the bottom…
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Content Marketing
How To Build A Podcast Website For Free
Having developed, hosted, and published a few successful podcasts, I know how difficult it can be to promote and grow your audience. One critical aspect that I’d encourage every podcaster to do is to incorporate a podcast website into their strategy. There are quite a few benefits: Search Acquisition – can typically find your podcast easier than relying on them…
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Analytics & Testing
The 3 Reports Every B2B CMO Needs to Survive and Thrive
While marketing leaders may have access to thousands of data points and hundreds of reports, they may not be focused on those that are most impactful to the business.
