This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Monkey Gods Have Spoken, Scott Adams Writes a Book!
Cartoonist Scott Adams has just released a book of writings from his blog, Stick to Drawing Comics, Monkey Brain!: Cartoonist Ignores Helpful Advice. I’ve been reading Scott’s blog for quite a while and it’s, by far, the funniest blog I’ve ever read. Here’s a snippet from Scott’s post on an Indian Monkey Attack: According to the BBC, devout Hindus think…
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Your Brand Playbook For Delivering a Successful 2020 Holiday Season
The COVID-19 pandemic has had a dramatic impact on life as we know it. The norms of our day-to-day activities and choices, including what we buy and how we go about doing so, have shifted with no sign of reverting back to old ways anytime soon. Knowing the holidays are around the corner, being able to understand and anticipate consumer…
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What is Sponsored Content? How Can You Optimize Content Recommendations for Improved Click-Through Rates?
One of the most successful means of promoting our site and expanding our reach has been by use of sponsored content. We started using one vendor but when they accidentally ran our promotions an extra $10k – and then invoiced us for it and demanded we pay them – we called it quits. We moved to Taboola and had even…
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The History of Sales Technology
We recently posted the Evolution of the Salesperson and now we get a look at how sales technology has enabled advancements in sales methodologies. From Lattice Engines Infographic, The History of Sale Technology: Sales professionals have always had the opportunity to work with different tools, techniques and processes to help them become better, smarter sellers. We thought it would be…
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Cultivating Your Content Marketing Garden: How to Grow Your Reach with a Corporate Blog
A corporate blog can be likened to a thriving garden in content marketing. Just as a garden requires careful cultivation to produce a bountiful harvest, a successful blog needs nurturing and attention to grow its reach and yield a loyal readership. Let’s explore how you can tend to your content marketing garden and reap the rewards of a well-maintained corporate…
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Top 3 Tech Strategies for Publishers in 2021
The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even…
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Why Marketers Must Prioritize Accessibility in Every Aspect of Their Campaigns: A Focus on Branding and Design
Marketers need to think about accessibility throughout their campaigns, especially when it comes to branding and design. Embedded in our ethos at Ratkaj Designs is the idea that there is power in design. In an ever-changing landscape, we now see more clients shifting towards a mission-first mentality. However, a lot of brands and marketers forget about accessibility as they are…
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Universal Consent & Preference Management: A Scholarly Exploration
Universal Consent and Preference Management (UCPM) has emerged as a critical facet of digital data governance, primarily due to stringent regulatory environments and heightened consumer awareness about privacy. This article delves into the theoretical underpinnings, practical implementations, and future prospects of UCPM, emphasizing its significance in contemporary data ecosystems. Consent and user preference management have become paramount in an era…
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9 Ways To Streamline Your B2B Events with Event Tech
New In Your Martech Stack: Event Management Software Event planners and marketers have a lot to juggle. Finding great speakers, curating awesome content, selling sponsorships, and delivering an exceptional attendee experience encompass a small percentage of their day-to-day activities. Still, they’re activities that take up a large amount of time. That’s why organizers of B2B events are increasingly adding Event…
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It’s Time to Turn Your Company Upside Down
When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top… in order of importance. It’s not a surprise. This puts the customer at the bottom of the hierarchy. Those employees who deal with prospects and customers…
