This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales Enablement, Automation, and Performance
Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails
While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it’s still a ridiculous technology that requires good senders to jump through loops and still enables spammers to fake their way into the inbox. The single point of failure in email deliverability is this: The subscriber…
- Social Media & Influencer Marketing
Is There Any Better Time to Launch a New Social Network?
I’m spending a lot less time on social media. Between the flawed algorithms and disrespectful disagreement, the less time I spend on social media, the happier I am. Some people with whom I shared my dissatisfaction told me it was my fault. They said my open discussion of politics over the last few years opened the door. I truly believed…
- Content Marketing
GroupHigh: Research and Track Your Blogger Outreach
Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social accounts, fan and follower data, organic search authority (from Moz)…
- Advertising Technology
Sidecar: Data-Driven Amazon Advertising Strategies
Amazon is not only the largest e-commerce destination on the web, it is also a leading advertising platform. While the Amazon audience is huge and visitors are primed to buy, navigating the channel proves to be more challenging. Launched last week, Sidecar for Amazon is a platform powered by advanced AI and natural language processing. The platform assists retailers apply data-driven…
- Content Marketing
OneLocal: A Suite of Products for Local Marketing and SEO
OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your…
- Analytics & Testing
Alexa.com’s Site Overview: New Features Give Marketers Better Snapshot of Search and Content Opportunities, for Free
For marketers working to reach new audiences online, insights into competitors’ brand-building activities, strengths and weaknesses, and opportunities to reach and capture their audience can play a powerful role in driving success. However, such competitive insights have mostly been available to companies with vast resources and their own analytics teams. Alexa Site Overview The Alexa.com Site Overview service – which already…
- Content Marketing
A Project Management Solution for Consultants
There are three kinds of projects. The ones you can do on your own, the ones that you can pay someone else to handle for you, and the ones that you need to collaborate with others on. Project management software is for the third kind. I recently discovered Mavenlink, a cloud-based project management application that is similar to Basecamp, but…
- Marketing & Sales Videos
Video: What is Integrated Advertising?
We often provide evidence to our clients that multi-channel marketing is the ideal means of increasing results throughout all the channels, not just one. We’ve written about the advent of Social Television, but advertising models around traditional television are changing as well, incorporating applications, mobile technologies and social media. This is a great video from BBR/ Saatchi & Saatchi explaining…
- Sales Enablement, Automation, and Performance
Lusha: Find, Sell, and Close More With Accurate B2B Prospect Data To Fill Your Pipeline
B2B sales and marketing professionals face an uphill battle. Finding the right prospects, connecting with decision-makers, and closing deals has never been more challenging. The sheer volume of data can be overwhelming, making it difficult to identify and prioritize the most promising leads. Additionally, outdated or inaccurate contact information often wastes time and missed opportunities. Lusha Lusha is a cutting-edge…
- Marketing & Sales Videos
UserVoice: Feedback, Feature Request and Bug Tracking Made Simple!
The folks at UserVoice have been busy building and testing new tools to help you engage your users, get better, data-driven feedback, and provide better support than ever. Over the last couple of months they have been testing some of these tools inside their customers’ UserVoice admin consoles, including their new Satisfaction and SmartVote widgets, as well as a new,…
