This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What is Sponsored Content? How Can You Optimize Content Recommendations for Improved Click-Through Rates?
One of the most successful means of promoting our site and expanding our reach has been by use of sponsored content. We started using one vendor but when they accidentally ran our promotions an extra $10k – and then invoiced us for it and demanded we pay them – we called it quits. We moved to Taboola and had even…
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Telbee: Capture Voice Messages From Your Podcast Listeners
There have been a few podcasts where I honestly wished I had spoken to the guests beforehand to ensure they were engaging and entertaining speakers. It requires a lot of work to plan, schedule, record, edit, publish, and promote each podcast. It’s often why I’m behind on my own. Martech Zone is my primary property that I maintain, but Martech…
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Adobe Stock: Powerful AI-Enhanced Features That Creators Can’t Ignore in 2025
Content creators today face relentless demands, including tighter deadlines, multi-platform campaigns, and an ever-growing expectation for originality. Finding the right visual assets quickly and customizing them effortlessly can mean the difference between delivering on time and falling behind. Adobe Stock Adobe Stock has long been a trusted resource for high-quality, royalty-free assets. But in 2025, it has set itself apart…
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How To Find Ideas For Blog Posts Using Google
As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to…
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BlogVault: How to Transfer Your WordPress Site to a New Domain
When you operate your WordPress site on one host and need to move it to another, it’s not as simple as you might think. Every instance of WordPress has four elements: the infrastructure and IP address it’s hosted at, the MySQL database that contains your content, the uploaded files, themes and plugins, and WordPress itself. WordPress has an import and…
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GiftCards.com: The Easy Way to Create Branded Gift Cards
Companies always look for effective ways to promote their brand, delight customers, reward employees, and engage prospects. Branded gift cards offer a versatile solution to achieve these goals, but creating custom cards can often be time-consuming and complex. GiftCards.com provides a user-friendly platform that simplifies the creation of custom-branded gift cards for businesses of all sizes. Custom gift cards provide…
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Ptengine: Heat Maps, Campaign, Conversion Tracking and Analytics
While many analytics platforms on the market are remnants of technology that’s over two decades old, newer technologies are more focused on user behavior and conversion funnel analysis. Heatmaps are a perfect means of seeing how users are interacting over time with your site’s layout, navigation and calls-to-action. Ptengine offers a collection of tools built specifically for these goals. Heat Map…
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Tadpull: The E-commerce Data Pond Walkthrough
The world of eCommerce is packed to the brim with data of all different types, stemming from numerous sources. As the data multiplies and your business grows, navigating, consolidating, and interpreting it becomes increasingly difficult. Access to critical customer, inventory, and campaign data becomes necessary for further expansion and helps leaders make insightful, calculated business decisions. In today’s landscape where…
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CapCut: Unleash Your Video Editing Potential With This AI-Powered Online Creative Suite
Video content continues to skyrocket in demand. Whether you’re a seasoned marketer, a small business owner, or a passionate content creator, producing high-quality videos is essential for engaging your audience and achieving your goals. But with so many different video editing tools and platforms available, finding one that meets all your needs and fits your budget can be tough. CapCut…
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The Impact of Going Global with Your Mobile App
With 7,000 languages in the world and growth internationally for mobile applications, you’re most likely selling yourself short if you go to market with an app that doesn’t support localization… er localisation. Interestingly enough, Mobile apps that support English, Spanish, and Mandarin Chinese, can reach half the globe It’s important to note that 72% of app users are not native…
